Asaf Burak
ABSTRACT
How do users accept, and use, for a long period of time, location based services (LBS) on their mobile handsets? FriendZone, a suite of mobile Location-based Community Services has been launched. The services included Instant Messaging and Locator (IM&L), Location-based Chat, and Anonymous Instant Messaging (AIM), with supporting Privacy Management.A 21 month usage survey of more than 47,000 users, most of them young adults, followed by user interviews, is reported herein. The results indicate that AIM is the most popular and used service, more than IM&L, with lower use of Chat. The interviews showed that young adults are interested in immediate stimulations and therefore use AIM, which could lead them to face-to-face meetings. In addition, IM&L is limited to one carrier and hence is less attractive. Lastly, young adults using this service are more interested in sharing their location than in their privacy.
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