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Interactive tv: dispelling misconceptions in the media

Published: 01 January 2005 Publication History

Abstract

Interactive television has been on the brink of taking off since the mid-1980s. Unfortunately, downward economic shifts, social resistance, and technological failure have hampered the growth of iTV. Is the current status of iTV any better? Can iTV shed its tattered image? Moreover, are there revenue-generating opportunities for content owners, distributors, aggregators, agencies, and advertisers? The answer, by all accounts, is yes.

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cover image Computers in Entertainment
Computers in Entertainment   Volume 3, Issue 1
Theoretical and Practical Computer Applications in Entertainment
Jan-March 2005
93 pages
EISSN:1544-3574
DOI:10.1145/1057270
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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 January 2005
Published in CIE Volume 3, Issue 1

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  • (2011)IPTV as a services distribution channelIndustrial Management & Data Systems10.1108/02635571111182755111:9(1381-1398)Online publication date: 27-Sep-2011
  • (2010)Interactive TelevisionCommunication Technology Update and Fundamentals10.1016/B978-0-240-81475-9.50009-8(132-143)Online publication date: 2010
  • (2006)aonDigital TV — iTV am Beispiel Telekom Austria (aonDigital TV — iTV at Telekom Austria)i-com10.1524/icom.2006.5.1.185:1/2006Online publication date: 1-Jan-2006
  • (2006)Towards optimal navigation through video content on interactive TVInteracting with Computers10.1016/j.intcom.2005.11.01118:4(723-746)Online publication date: 1-Jul-2006

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