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Personalization technologies: a process-oriented perspective

Published: 01 October 2005 Publication History

Abstract

By leveraging customer reactions to personalized products and services, companies continuously improve their personalization processes through an iterative feedback loop resulting in the `virtuous cycle' of personalization.

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Published In

cover image Communications of the ACM
Communications of the ACM  Volume 48, Issue 10
The digital society
October 2005
100 pages
ISSN:0001-0782
EISSN:1557-7317
DOI:10.1145/1089107
Issue’s Table of Contents
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 October 2005
Published in CACM Volume 48, Issue 10

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