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Research of trust on B2C electronic commerce

Published: 15 August 2005 Publication History

Abstract

This paper has explained the reasons that consumers have a great deal of distrust to the online store under e-commerce environment. The key is the risk, thus we concentrate on it in e-commerce's study. We intend to design a suit of mechanism of trust to reduce consumers' suspicion and risk while consumers are doing shopping on the Internet, in order to promote the prosperity of e-commerce in China.

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Cited By

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  • (2013)Renewable energy ontology2013 1st International Conference & Exhibition on the Applications of Information Technology to Renewable Energy Processes and Systems10.1109/IT-DREPS.2013.6588171(144-148)Online publication date: May-2013

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cover image ACM Other conferences
ICEC '05: Proceedings of the 7th international conference on Electronic commerce
August 2005
957 pages
ISBN:1595931120
DOI:10.1145/1089551
  • Conference Chairs:
  • Qi Li,
  • Ting-Peng Liang
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 15 August 2005

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Author Tags

  1. B2C
  2. e-commerce
  3. mechanism of trust
  4. risk
  5. trust

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Overall Acceptance Rate 150 of 244 submissions, 61%

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View all
  • (2013)Renewable energy ontology2013 1st International Conference & Exhibition on the Applications of Information Technology to Renewable Energy Processes and Systems10.1109/IT-DREPS.2013.6588171(144-148)Online publication date: May-2013

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