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Creating a microcosm of industry in the classroom

Published: 20 October 2005 Publication History

Abstract

Electronic Commerce has challenged traditional business thinking. Electronic Businesses are expected to be always available, from anywhere in the world, rich in content and experience, customizable to the user, and conform to technology standards. Features available in such an enterprise must support both Business-to-Customer (B2C) and Business-to-Business (B2B) electronic commerce. We have designed an innovative course that teaches students how to develop an organization's Enterprise Architecture that becomes part of a microcosm of the consumer entertainment industry in the classroom. Seven groups represent each of three levels of businesses within the industry (manufacturing, distribution, and retail) and together they develop an online community to sell movies, books and music to the general public - a la Amazon.com. Students were given three major projects designed to lead to a fully-functioning, integrated industry architecture: an enterprise portal, internal messaging system and B2B communication via XML. Because students were overwhelmed by the amount of work required to complete the projects, we plan to break the tasks into weekly lab assignments for the next offering that build up to the overall working architecture.

References

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Ramakrishnan, K. and Rafothaman, S. Development of a "Technology Based Business" Course. Journal of Computing Sciences in Colleges, 17,5 (Apr 2002), 216--228.
[2]
Rachna Dhamija, R., Heller, R., and Hoffman, L. Teaching E-Commerce to a Multidisciplinary Class. Communications of the ACM, 42, 9 (Sep 1999), 50--55.
[3]
Lei, K., Mariga, J., and Pobanz, B. From Theories to Actions: A Proposal for a New Course on Enterprise Information Systems Integration. In Proceedings of the Conference on Information Technology Curriculum. (Lafayette, Indiana, October 16-18, 2003), ACM Press, New York, NY, 2003, 106--110.
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Duch, B., Groh, S., and Allen, D., The power of Problem-Based Learning: A Practical "How To" for Teaching Undergraduate Courses in Any Discipline. Stylus Publishing, Sterling, VA, 2001.
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Weimer, MaryEllen, Learner-Centered Teaching: Five Key Changes to Practice. Jossey-Bass, San Francisco, CA, 2002.
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Cummins, Fred A., Enterprise Integration: An Architecture for Enterprise Application and Systems Integration. John Wiley and Sons, New York, NY, 2002.
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Woods, Dan, Enterprise Services Architecture. O'Reilly Media, Cambridge, MA, 2003.
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Bromley, Karen, Journaling: Engagements in Reading, Writing, and Thinking. Scholastic, Inc, New York, NY, 1993.
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Truckman, B., Developmental Sequence in Small Groups. Group Facilitation: A Research and Applications Journal, 3 (Spring 2001), 66--81.
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Glushko, R., Tenenbaum, J. and Meltzer, B. An XML Framework for Agent-based E-commerce. Communications of the ACM, 42, 3 (Mar 1999), 106--114.

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cover image ACM Conferences
SIGITE '05: Proceedings of the 6th conference on Information technology education
October 2005
402 pages
ISBN:1595932526
DOI:10.1145/1095714
  • General Chair:
  • Rob Friedman
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 20 October 2005

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  1. curriculum
  2. enterprise computing

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