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When marketing meets usability: the consumer behavior in heuristic evaluation for web

Published: 23 October 2005 Publication History

Abstract

This paper describes a solution on heuristic evaluation for HCI (human-computer interaction) that has been applied in commercial websites usability intervention.It is a practical experience report of the efficient use of HCI (human-computer interaction) that has been received enthusiastically by the market. Its relevance comes from the combination of experimental psychology models both from HCI and consumer behavior theories.Graphical user interface (GUI), information structure and contents are analyzed by the point of view of the Marketing and of the cognitive ergonomics. While the GUI design and its inherent wireframe are responsible for sharing cognitive efforts with user, avoiding information processing overload, the information structure and contents not only corroborate for usability but also for the website communication strategies effectiveness.

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Cited By

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  • (2016)Consumer preferences for organic production methods and origin promotions on ornamental plants: evidence from eye-tracking experimentsAgricultural Economics10.1111/agec.1225847:6(599-608)Online publication date: 18-Aug-2016
  • (2015)Incorporating Marketing Strategies to Improve Usability Assurance in User-Centered Design ProcessesHuman-Computer Interaction: Design and Evaluation10.1007/978-3-319-20901-2_14(152-162)Online publication date: 21-Jul-2015
  • (2014)A Broad Analysis of Marketing Strategies for their Incorporation as Activities in a User Centred ProcessProcedia Economics and Finance10.1016/S2212-5671(14)00797-716(239-250)Online publication date: 2014

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cover image ACM Other conferences
CLIHC '05: Proceedings of the 2005 Latin American conference on Human-computer interaction
October 2005
361 pages
ISBN:1595932240
DOI:10.1145/1111360
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Sponsors

  • Tecnologia Virtual
  • SIG-CHI Mexico
  • SIG-CHI Brazil
  • Create-Net
  • Microsoft Research: Microsoft Research
  • SMCC
  • ITESM Cuernavaca
  • Pullman de Morelos

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 23 October 2005

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Author Tags

  1. commercial websites
  2. heuristic evaluation
  3. practical HCI experience
  4. predictive models

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Cited By

View all
  • (2016)Consumer preferences for organic production methods and origin promotions on ornamental plants: evidence from eye-tracking experimentsAgricultural Economics10.1111/agec.1225847:6(599-608)Online publication date: 18-Aug-2016
  • (2015)Incorporating Marketing Strategies to Improve Usability Assurance in User-Centered Design ProcessesHuman-Computer Interaction: Design and Evaluation10.1007/978-3-319-20901-2_14(152-162)Online publication date: 21-Jul-2015
  • (2014)A Broad Analysis of Marketing Strategies for their Incorporation as Activities in a User Centred ProcessProcedia Economics and Finance10.1016/S2212-5671(14)00797-716(239-250)Online publication date: 2014

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