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Does color in email make a difference?

Published: 01 April 2006 Publication History

Abstract

Yes, if used correctly, it can excite and please, prompting recipients to respond as the sender intended---clicking a designated link or even buying something.

References

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Gorn. G., Chattopadhyay, A., Yi, T., and Dahl, D. Effects of color as an executional cue in advertising: They're in the shade. Management Science 43, 10 (1997), 1387--1400.
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Graphic, Visualization, and Usability Center's WWW User Survey. Georgia Institute of Technology, Atlanta, GA, 1999; www.gvu.gatech.edu.
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Hartley, J. Obtaining reprints: Does color help? Science Communication 22, 2 (2000), 212--218.
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Hoadley, E. Investigating the effects of color. Commun. ACM 33, 2 (Feb. 1990), 120--125.
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Jobber, D. and Sanderson, S. The effects of prior letter and colored questionnaire paper on mail survey response rates. J. Market Res. Society 25, 4 (1983), 339--349.
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Kim, J., Jooeun, L., and Dongseong, C. Designing emotionally evocative homepages: An empirical study of the quantitative relations between design factors and emotional dimensions. Int. J. Human-Comput. Stud. 59, 6 (Dec. 2003), 899--940.
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  • (2022)SWAT 110: Printing the primary outcomE on Pink PapER versus standard paper to increase participant engagement to postal questionnaires (PEPPER)Research Methods in Medicine & Health Sciences10.1177/263208432210743443:2(49-54)Online publication date: 23-Mar-2022
  • (2022)Do Colors Change Realities in Online Shopping?Journal of Interactive Marketing10.1016/j.intmar.2017.08.00141:1(14-27)Online publication date: 31-Jan-2022
  • (2021)An empirical examination of the effects of design elements of email newsletters on consumers’ email responses and their purchaseJournal of Retailing and Consumer Services10.1016/j.jretconser.2020.10234958(102349)Online publication date: Jan-2021
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Published In

cover image Communications of the ACM
Communications of the ACM  Volume 49, Issue 4
Supporting exploratory search
April 2006
110 pages
ISSN:0001-0782
EISSN:1557-7317
DOI:10.1145/1121949
Issue’s Table of Contents
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 April 2006
Published in CACM Volume 49, Issue 4

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Cited By

View all
  • (2022)SWAT 110: Printing the primary outcomE on Pink PapER versus standard paper to increase participant engagement to postal questionnaires (PEPPER)Research Methods in Medicine & Health Sciences10.1177/263208432210743443:2(49-54)Online publication date: 23-Mar-2022
  • (2022)Do Colors Change Realities in Online Shopping?Journal of Interactive Marketing10.1016/j.intmar.2017.08.00141:1(14-27)Online publication date: 31-Jan-2022
  • (2021)An empirical examination of the effects of design elements of email newsletters on consumers’ email responses and their purchaseJournal of Retailing and Consumer Services10.1016/j.jretconser.2020.10234958(102349)Online publication date: Jan-2021
  • (2020)Analyzing the effects of visual aesthetic of Web pages on users’ responses in online retailing using the VisAWI methodJournal of Research in Interactive Marketing10.1108/JRIM-11-2018-014714:4(357-389)Online publication date: 17-Sep-2020
  • (2020)How to improve e-mail click-through rates – A national culture approachTechnological Forecasting and Social Change10.1016/j.techfore.2020.120283161(120283)Online publication date: Dec-2020
  • (2020)Influence of cultural dimensions on promotional e-mail effectivenessTechnological Forecasting and Social Change10.1016/j.techfore.2019.119788150(119788)Online publication date: Jan-2020
  • (2020)Measuring users’ color preferences in CRUD operations across the globe: a new Software Ergonomics Testing PlatformCognition, Technology and Work10.1007/s10111-019-00567-222:1(223-233)Online publication date: 1-Feb-2020
  • (2017)The effect of product aesthetics information on website appeal in online shoppingNankai Business Review International10.1108/NBRI-11-2016-00388:2(190-209)Online publication date: 5-Jun-2017
  • (2015)Color Mapping on Common Use-Cases in a Web ApplicationActa Informatica Pragensia10.18267/j.aip.674:2(154-173)Online publication date: 30-Dec-2015
  • (2015)Emotion-concerned human machine Interface Design2015 IEEE 19th International Conference on Intelligent Engineering Systems (INES)10.1109/INES.2015.7329716(249-252)Online publication date: Sep-2015
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