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Managing international user research

Published: 21 April 2006 Publication History

Abstract

The desire to extend product development success internationally and understand users in the countries in which a product will be marketed has extended user methods overseas. While the practice of international research has become common, approaches have been varied depending on the needs of the project as well as corporate constraints. Many corporate researchers spend a great deal of their time traveling the globe to meet and study consumers, while others look to partner with other researchers or outsource the work entirely. Each of these approaches has its own advantages and disadvantages. This panel will explore these diverse approaches, how and why choices are made, the issues and challenges faced, and lessons learned based on past experiences.

Cited By

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  • (2016)What Makes a Successful Localized App?Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems10.1145/2851581.2851594(755-761)Online publication date: 7-May-2016
  • (2007)Impact of culture on international user research - a case studyProceedings of the 2nd international conference on Usability and internationalization10.5555/1769821.1769891(576-585)Online publication date: 22-Jul-2007

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  1. Managing international user research

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    cover image ACM Conferences
    CHI EA '06: CHI '06 Extended Abstracts on Human Factors in Computing Systems
    April 2006
    1914 pages
    ISBN:1595932984
    DOI:10.1145/1125451
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 21 April 2006

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    Author Tags

    1. international
    2. management
    3. research

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    CHI06
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    CHI06: CHI 2006 Conference on Human Factors in Computing Systems
    April 22 - 27, 2006
    Québec, Montréal, Canada

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    Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

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    Cited By

    View all
    • (2016)What Makes a Successful Localized App?Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems10.1145/2851581.2851594(755-761)Online publication date: 7-May-2016
    • (2007)Impact of culture on international user research - a case studyProceedings of the 2nd international conference on Usability and internationalization10.5555/1769821.1769891(576-585)Online publication date: 22-Jul-2007

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