ABSTRACT
Electronic expert-finder systems routinely store expert information in profile format. A user can view these profiles to choose the expert he/she wants to work with. In this paper we examine how profile attributes affect a user's choice of an expert. We report the results of an exploratory study in which we manipulated the structure of profiles and the medium of presentation, and measured participant behavior in an IT-Helpdesk recruitment task. We found that the presence of structure in profiles decreases, while the electronic medium (compared to paper) increases the probability of choosing the most qualified candidate.
- Eveland, W. P., Jr., & Dunwoody, S. An investigation of elaboration and selective scanning as mediators of learning from the Web versus print. Journal of Broadcasting and Electronic Media 46, 1 (2002), 34--53.Google ScholarCross Ref
- Hansen, W. J., & Haas, C. Reading and writing with computers: A framework for explaining differences in performance. Communications of the ACM 31, 9 (1988), 1080--1089. Google ScholarDigital Library
- Kahai, S. S., Solieri, S. A., & Felo, A. J. Active involvement, familiarity, framing, and the illusion of control during decision support systems use. Decision Support Systems 23, 2 (1998), 133-148. Google ScholarDigital Library
- Koufaris, M., Kambil, A., & LaBarbera, P. A. Consumer behavior in Web-based commerce: An empirical study. International Journal of Electronic Commerce 6, 2 (2001), 115--138. Google ScholarDigital Library
- Lewis, J. R. IBM computer usability satisfaction questionnaires: Psychometric evaluation and instructions for use. International Journal of Human-Computer Interaction 7, 1 (1995), 57--58. Google ScholarDigital Library
- Liu, Y. P., & Shrum, L. J. What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness. Journal of Advertising 31, 4 (2002), 53--64.Google ScholarCross Ref
- Southwell, B. G., Anghelcev, G., Himelboim, I., & Jones, J. Translating user control availability into perception: The moderating role of prior experience. Computer in Human Behavior (in press).Google Scholar
- Sundar, S. S., Narayan, S., Obregon, R., & Uppal, C. Does web advertising work? Memory for print vs. online media. Journalism and Mass Communication Quarterly 75, 4 (1998), 822--835.Google ScholarCross Ref
Index Terms
- The impact of structure and medium on choice and recall in profile assessment
Recommendations
The impact of critical feedback choice on students' revision, performance, learning, and memory
This article examines empirically the impact of students' critical feedback choices on their memory for feedback. It also examines the effect of choosing versus receiving feedback on learning outcomes. First, a correlational study was designed to ...
Psychologically rational choice: selection between alternatives in a multiple-equilibrium game
Choice is modeled by game theory through analyses of the structure of a game situation. However, at least some choices, such as those in games that have more than one rational solution, are difficult to address under standard game theory. We ...
Comments