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Competing sellers in online markets: reserve prices, shill bidding, and auction fees

Published:08 May 2006Publication History

ABSTRACT

In this paper, we consider competition between sellers offering similar items in concurrent online auctions, where each seller must set its individual auction parameters (such as the reserve price) in such a way as to attract buyers. We show that there exists a pure Nash equilibrium in the case of two sellers with asymmetric production costs. In addition, we show that, rather than setting a reserve price, a seller can further improve its utility by shill bidding (i.e., pretending to be a buyer in order to bid in its own auction). But, using an evolutionary simulation, we show that this shill bidding introduces inefficiences within the market. However, we then go on to show that these inefficiences can be reduced when the mediating auction institution uses appropriate auction fees that deter sellers from submitting shill bids.

References

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  4. W. Wang, Z. Hidvégi, and A. B. Whinston. Shill-proof fee (SPF) schedule: The sunscreen against seller self-collusion in online english auctions. Working Paper, 2004.Google ScholarGoogle Scholar

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  • Published in

    cover image ACM Conferences
    AAMAS '06: Proceedings of the fifth international joint conference on Autonomous agents and multiagent systems
    May 2006
    1631 pages
    ISBN:1595933034
    DOI:10.1145/1160633

    Copyright © 2006 ACM

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    • Published: 8 May 2006

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    Overall Acceptance Rate1,155of5,036submissions,23%

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