Index Terms
- Online help in the real world
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How much can behavioral targeting help online advertising?
WWW '09: Proceedings of the 18th international conference on World wide webBehavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online advertising market. However, it is underexplored in academia when looking ...
Real-Time Bidding in Online Display Advertising
Display advertising is a major source of revenue for many online publishers and content providers. Historically, display advertising impressions have been sold through prenegotiated contracts, known as reservation contracts, between publishers and ...
What happens online stays online? Virtual punishment in the real world
Law, Technology and Society: The Real Consequences of a Metaphorical WorldAs the boundaries between the real and the virtual worlds become even more blurred in the age of social networking and online fantasy games it is timely to revisit the question of whether virtual (online) activities should have consequences in the real (...
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