Lo Ping Wei
Ellen Yi-Luen Do
ABSTRACT
Across contexts, researchers have most recently applied content analysis -an unobtrusive scientific method originated to draw social inferences from mass media contents-to studying weblogs and social media (WSM). In this paper, we look at the classic and contemporary definitions of content analysis and identify the methodology's key premises and uses. Against these premises and uses, we present findings from individual methodology reviews of twelve WSM studies involving content analyses by two disciplines -Mass Communication and Human-Computer Interaction (HCI). We cross-tabulate the individual reviews by discipline, in terms of (1) what content-analysis premises and uses were involved and (2) what research inferences -from media contents to social contexts-were made. We conclude with a collective comparison of the Mass Communication and HCI approaches to WSM and suggest one discipline complement the other in analyzing the contents as well as in drawing inferences on the user psychology and social behavior of WSM.
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Index Terms
- On context of content: a comparative methodology review of how HCI and mass communication analyze blogs and social media
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