Creating and implementing photographic 3D on the web

Over the past few years, 3D on the web has been emerging as a viable format. The growth in both computing power and bandwidth has made this technically possible. 3D has many advantages over more traditional frame animations, such as QTVR object movies. These include a greater ability to display objects from any angle, and a greater ability to animate objects and have them react to user interaction. One of the challenges of creating compelling 3D, has been to make it "photorealistic". Recently a new type of 3D has emerged, which is "photographic" 3D. Photography is now being used to create both textures and geometry for 3D objects, and not just in the lab. Diginiche is doing this efficiently and commercially now, using Viewpoint technology.