Marcin Sikorski
ABSTRACT
This paper presents the role of intranet portals in creating the brand of employer as a trustful and credible partner for the employees -- intranet users. Survey results showing the usage of intranets in Polish companies have been presented as a starting point for developing research agenda and guidelines for building employer brand and credibility in intranet portals. Presented guidelines are based on recent research on trust and credibility in on-line transactions on the Polish internet market.
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- Building employer credibility in corporate intranet portals
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