Article

VideoSense: a contextual video advertising system

Authors:

Tao Mei,

Linjun Yang,

Xian-Sheng Hua,

Hao Wei,

Shipeng LiAuthors Info & Claims

MM '07: Proceedings of the 15th ACM international conference on Multimedia

Pages 463 - 464

https://doi.org/10.1145/1291233.1291342

Published: 29 September 2007 Publication History

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Abstract

This demonstration presents a novel contextual advertising platform for online video service, called VideoSense. Unlike most current video-oriented sites that only display a video ad at the beginning or the end of a video, VideoSense aims to embed more contextually relevant ads at less intrusive positions within the video stream. Given an online video, VideoSense is able to detect a set of candidate ad insertion points based on content analysis, select a list of relevant candidate ads ranked according to textual relevance, and find the best match between insertion points and ads which maximizes the overall multimodal relevance. The effectiveness of VideoSense supporting contextually relevant and less intrusive advertising is validated by the user studies conducted on a variety of online video documents.

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Google Video. http://video.google.com/.

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X.-S. Hua, L. Lu, and H.-J. Zhang. Optimization-based automated home video editing system. IEEE Trans. on Circuit and Syst. for Video Tech., 14(5):572--583, 2004.

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Revver. http://one.revver.com/revver.

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B. Yang, T. Mei, X.-S. Hua, L. Yang, S.-Q. Yang, and M. Li. Online video recommendation based on multimodal fusion and relevance feedback. In Proceedings of ACM International Conference on Image and Video Retrieval, July 2007.

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Cited By

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de Silva WFernando A(2025)Explainable Video Topics for Content Taxonomy: A Multimodal Retrieval Approach to Industry-Compliant Contextual AdvertisingIEEE Access10.1109/ACCESS.2025.354256213(30597-30612)Online publication date: 2025
https://doi.org/10.1109/ACCESS.2025.3542562
Mei TLi LTian XTao DNgo C(2018)PageSenseIEEE Transactions on Circuits and Systems for Video Technology10.1109/TCSVT.2016.259870228:1(254-266)Online publication date: 1-Jan-2018
https://dl.acm.org/doi/10.1109/TCSVT.2016.2598702
Liu JYang YHuang ZYang YShen H(2014)On the Influence Propagation of Web VideosIEEE Transactions on Knowledge and Data Engineering10.1109/TKDE.2013.14226:8(1961-1973)Online publication date: Aug-2014
https://doi.org/10.1109/TKDE.2013.142
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Index Terms

VideoSense: a contextual video advertising system
1. Information systems
  1. Information systems applications
    1. Multimedia information systems
  2. World Wide Web
    1. Web applications
    2. Web services

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Published In

MM '07: Proceedings of the 15th ACM international conference on Multimedia

September 2007

1115 pages

ISBN:9781595937025

DOI:10.1145/1291233

General Chairs:
Rainer Lienhart
University of Augsburg, Germany
,
Anand R. Prasad
DoCoMo Euro-Labs,Germany
,
Program Chairs:
Alan Hanjalic
Delft University of Technology, The Netherlands
,
Sunghyun Choi
Seoul National University, South Korea
,
Brian Bailey
University of Illinois at Urbana-Champaign
,
Nicu Sebe
University of Amsterdam, The Netherlands

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 29 September 2007

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MM07: The 15th ACM International Conference on Multimedia 2007

September 25 - 29, 2007

Augsburg, Germany

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Overall Acceptance Rate 2,145 of 8,556 submissions, 25%

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de Silva WFernando A(2025)Explainable Video Topics for Content Taxonomy: A Multimodal Retrieval Approach to Industry-Compliant Contextual AdvertisingIEEE Access10.1109/ACCESS.2025.354256213(30597-30612)Online publication date: 2025
https://doi.org/10.1109/ACCESS.2025.3542562
Mei TLi LTian XTao DNgo C(2018)PageSenseIEEE Transactions on Circuits and Systems for Video Technology10.1109/TCSVT.2016.259870228:1(254-266)Online publication date: 1-Jan-2018
https://dl.acm.org/doi/10.1109/TCSVT.2016.2598702
Liu JYang YHuang ZYang YShen H(2014)On the Influence Propagation of Web VideosIEEE Transactions on Knowledge and Data Engineering10.1109/TKDE.2013.14226:8(1961-1973)Online publication date: Aug-2014
https://doi.org/10.1109/TKDE.2013.142
Figueiredo FBelém FPinto HAlmeida JGonçalves MFernandes DMoura EAlmeida VCristo MTrinta FPorfírio PGoularte RPontin de Mattos Fortes R(2009)Characterizing use and quality of textual attributes in Web 2.0 applicationsProceedings of the XV Brazilian Symposium on Multimedia and the Web10.1145/1858477.1858486(1-8)Online publication date: 5-Oct-2009
https://dl.acm.org/doi/10.1145/1858477.1858486

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Recommendations

VideoSense: towards effective online video advertising

VideoSense: a contextual in-video advertising system

Exploring the Influence of Social Interaction Characteristics on Advertising Attitudes Toward Online Video Platform Users

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