Article

VideoSense: towards effective online video advertising

Authors:

Xian-Sheng Hua,

Shipeng LiAuthors Info & Claims

MM '07: Proceedings of the 15th ACM international conference on Multimedia

Pages 1075 - 1084

https://doi.org/10.1145/1291233.1291467

Published: 29 September 2007 Publication History

Abstract

With Internet delivery of video content surging to an unprecedented level, online video advertising is becoming increasingly pervasive. In this paper, we present a novel advertising system for online video service called VideoSense, which automatically associates the most relevant video ads with online videos and seamlessly inserts the ads at the most appropriate positions within each individual video. Unlike most current video-oriented sites that only display a video ad at the beginning or the end of a video, VideoSense aims to embed more contextually relevant ads at less intrusive positions within the video stream. Given an online video, VideoSense is able to detect a set of candidate ad insertion points based on content discontinuity and attractiveness, select a list of relevant candidate ads ranked according to global textual relevance, and compute local visual-aural relevance between each pair of insertion points and ads. To support contextually relevant and less intrusive advertising, the ads are expected to be inserted at the positions with highest discontinuity and lowest attractiveness, while the overall global and local relevance is maximized. We formulate this task as a nonlinear 0-1 integer programming problem and embed these rules as constraints. The experiments have proved the effectiveness of VideoSense for online video advertising.

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Ozan E(2024)YAYIN İÇİ VİDEO REKLAMLARINA YÖNELİK DÜŞÜNCELER AÇISINDAN Y VE Z KUŞAKLARI ARASINDAKİ FARKLILIKLARNişantaşı Üniversitesi Sosyal Bilimler Dergisi10.52122/nisantasisbd.146918912:2(457-474)Online publication date: 31-Dec-2024
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You WJi JSun LYang CYu MChen SYao J(2024)Automatic Generation of Interactive Nonlinear Video for Online Apparel Shopping NavigationIEEE Transactions on Multimedia10.1109/TMM.2023.326661526(474-486)Online publication date: 1-Jan-2024
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Index Terms

VideoSense: towards effective online video advertising
1. Information systems
  1. Information systems applications
    1. Multimedia information systems
  2. World Wide Web
    1. Web applications
    2. Web services

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Published In

cover image ACM Conferences

MM '07: Proceedings of the 15th ACM international conference on Multimedia

September 2007

1115 pages

ISBN:9781595937025

DOI:10.1145/1291233

General Chairs:
Rainer Lienhart
University of Augsburg, Germany
,
Anand R. Prasad
DoCoMo Euro-Labs,Germany
,
Program Chairs:
Alan Hanjalic
Delft University of Technology, The Netherlands
,
Sunghyun Choi
Seoul National University, South Korea
,
Brian Bailey
University of Illinois at Urbana-Champaign
,
Nicu Sebe
University of Amsterdam, The Netherlands

Copyright © 2007 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 29 September 2007

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MM07: The 15th ACM International Conference on Multimedia 2007

September 25 - 29, 2007

Augsburg, Germany

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Overall Acceptance Rate 2,145 of 8,556 submissions, 25%

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Ozan E(2024)YAYIN İÇİ VİDEO REKLAMLARINA YÖNELİK DÜŞÜNCELER AÇISINDAN Y VE Z KUŞAKLARI ARASINDAKİ FARKLILIKLARNişantaşı Üniversitesi Sosyal Bilimler Dergisi10.52122/nisantasisbd.146918912:2(457-474)Online publication date: 31-Dec-2024
https://doi.org/10.52122/nisantasisbd.1469189
You WJi JSun LYang CYu MChen SYao J(2024)Automatic Generation of Interactive Nonlinear Video for Online Apparel Shopping NavigationIEEE Transactions on Multimedia10.1109/TMM.2023.326661526(474-486)Online publication date: 1-Jan-2024
https://dl.acm.org/doi/10.1109/TMM.2023.3266615
Li ZTian XChen JRen LZhang Y(2023)Does complementary role matter? An empirical study on paid search and social ads on purchaseSouth African Journal of Business Management10.4102/sajbm.v54i1.347254:1Online publication date: 28-Apr-2023
https://doi.org/10.4102/sajbm.v54i1.3472
Chong OGoh HSee J(2023)What Modality Matters? Exploiting Highly Relevant Features for Video Advertisement Insertion2023 IEEE International Conference on Image Processing (ICIP)10.1109/ICIP49359.2023.10222693(3344-3348)Online publication date: 8-Oct-2023
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Ran DZheng WLi YBian KZhang JDeng XPelachaud CTaylor MFaliszewski PMascardi V(2022)Revenue and User Traffic Maximization in Mobile Short-Video AdvertisingProceedings of the 21st International Conference on Autonomous Agents and Multiagent Systems10.5555/3535850.3535972(1092-1100)Online publication date: 9-May-2022
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DEVECİ FYILDIZ T(2022)REKLAMI TIKLA YA DA ATLA: TÜKETİCİLERİN ÇEVRİMİÇİ VİDEO İÇİ REKLAMLARI İZLEME DAVRANIŞLARI ÜZERİNE BİR ARAŞTIRMAPamukkale University Journal of Social Sciences Institute10.30794/pausbed.1094618Online publication date: 10-Jun-2022
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Tang TTang JLai JYing LWu YYu LRen P(2022)SmartShots: An Optimization Approach for Generating Videos with Data Visualizations EmbeddedACM Transactions on Interactive Intelligent Systems10.1145/348450612:1(1-21)Online publication date: 4-Mar-2022
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Wei YHuang LZhang YZheng YPan PAmigo ECastells PGonzalo JCarterette BCulpepper JKazai G(2022)An Intelligent Advertisement Short Video Production System via Multi-Modal RetrievalProceedings of the 45th International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3477495.3536323(3368-3372)Online publication date: 6-Jul-2022
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