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vCRM: virtual customer relationship management

Authors:

Lakshmi Goel,

Elham MousavidinAuthors Info & Claims

ACM SIGMIS Database: the DATABASE for Advances in Information Systems, Volume 38, Issue 4

Pages 56 - 60

https://doi.org/10.1145/1314234.1314245

Published: 28 October 2007 Publication History

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Abstract

Virtual worlds provide companies opportunities for valuable co-creation and co-production with their customers. In order to harness this potential, companies need to design effective entry strategies for virtual customer relationship management or vCRM. Understanding how self-expression and collaboration work in virtual worlds can help design better customer-facing strategies. In this paper, we provide a roadmap for companies that want to leverage virtual worlds for vCRM.

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Messinger PSmirnov KGe X(2023)Virtual CommunitiesThe Palgrave Encyclopedia of the Possible10.1007/978-3-030-90913-0_161(1725-1740)Online publication date: 26-Jan-2023
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Lui TGoel L(2022)Learning effectiveness of 3D virtual reality in hospitality training: a situated cognitive perspectiveJournal of Hospitality and Tourism Technology10.1108/JHTT-03-2021-009113:3(441-460)Online publication date: 2-Feb-2022
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https://doi.org/10.1007/978-3-319-98390-5_161-1
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Published In

ACM SIGMIS Database: the DATABASE for Advances in Information Systems Volume 38, Issue 4

November 2007

101 pages

ISSN:0095-0033

EISSN:1532-0936

DOI:10.1145/1314234

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Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 28 October 2007

Published in SIGMIS Volume 38, Issue 4

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Messinger PSmirnov KGe X(2023)Virtual CommunitiesThe Palgrave Encyclopedia of the Possible10.1007/978-3-030-90913-0_161(1725-1740)Online publication date: 26-Jan-2023
https://doi.org/10.1007/978-3-030-90913-0_161
Lui TGoel L(2022)Learning effectiveness of 3D virtual reality in hospitality training: a situated cognitive perspectiveJournal of Hospitality and Tourism Technology10.1108/JHTT-03-2021-009113:3(441-460)Online publication date: 2-Feb-2022
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Ruhi U(2019)Towards an Interdisciplinary Socio-Technical Definition of Virtual CommunitiesAdvanced Methodologies and Technologies in Artificial Intelligence, Computer Simulation, and Human-Computer Interaction10.4018/978-1-5225-7368-5.ch046(612-632)Online publication date: 2019
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Ruhi U(2018)Towards an Interdisciplinary Socio-Technical Definition of Virtual CommunitiesEncyclopedia of Information Science and Technology, Fourth Edition10.4018/978-1-5225-2255-3.ch371(4278-4295)Online publication date: 2018
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Gupta MJin SSanders GSherman BSimha A(2014)Virtual WorldsInventive Approaches for Technology Integration and Information Resources Management10.4018/978-1-4666-6256-8.ch008(162-212)Online publication date: 2014
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Wang XDugan RSojka J(2014)CRM Systems with Social Networking Capabilities: The Value of Incorporating a CRM 2.0 System in Sales/Marketing EducationMarketing Education Review10.2753/MER1052-800823030323:3(241-250)Online publication date: 8-Dec-2014
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