Jerry Watkins
ABSTRACT
This paper reports on the application of Participatory Design methodology to an experiment in social media production. Staff at the Australian Museum are developing new content genres, creative tools and techniques in order to produce original cultural multimedia based on -- or inspired by -- the Museum's extensive collections. The ultimate aim of the project is for the Museum to act as a social media hub for external communities of interest to co-create their own narrative-based interpretations of the Museum's content, leading to an individualized cultural experience for physical and online visitors alike. A participatory content creation method has been developed for this project, which features iterative design cycles marked by social prototyping, evaluation and strategic formulation. These cycles are repeated until desired performance is achieved.
- Australian Museum, 14 June 2007. http://www.amonline.net.au/about/index.cfmGoogle Scholar
- Taxén, G. Introducing Participatory Design in Museums. In 8th Biennial Participatory Design Conference Vol. 1. Toronto, Canada, 2004, pp.204--213. Google ScholarDigital Library
- Nikolova-Houston, T. Using Participatory Design to Improve Web Sites. In Computers in Libraries, Hoffman, D. (Ed.). Vol. 25 No. 9 Information Today, Inc, 2005, unpaged.Google Scholar
- Russo, A. and Watkins, J. Digital Cultural Communication: Audience and Remediation. In Theorizing Digital Cultural Heritage, Cameron, F. and Kenderdine, S. (Eds.) Cambridge, Massachusetts: MIT Press, 2007, pp. 149--164.Google Scholar
- Grudin, J. Obstacles to Participatory Design in Large Product Development Organizations. In Participatory design: principles and practices, Schuler D. and Namioka, A. (Eds.) Hillsdale, N.J.: L. Erlbaum Associates, 2002, p.99.Google Scholar
- See for example State Library of Queensland, Queensland Stories http://www.qldstories.slq.qld.gov.au/ as of 14 June 2007.Google Scholar
- Kos, J. R. Digital Media Contributions for the City History Representation. in New Heritage Conference. 2006. Hong Kong: Faculty of Architecture, University of Hong Kong, p.116.Google Scholar
- Fisher, M. and Twiss-Garrity B. A. Remixing Exhibits: Constructing Participatory Narratives With On-Line Tools To Augment Museum Experiences. In Museums and the Web 2007: Proceedings, Trant J. and Bearman D. (Eds.). Toronto: Archives & Museum Informatics, 2007, unpaged.Google Scholar
- Tscheligi, M., Houde, S., Kolli, R., Marcus, A., Muller, M. J., and Mullet, K. Creative prototyping tools: What interaction designers really need to produce advanced user interface concepts. In CHI'95 conference companion, Denver: ACM, 1995, unpaged. Google ScholarDigital Library
- Tyler, A. C., Shaping Belief: The Role of Audience in Visual Communication, in The Idea of Design, V. Margolin and R. Buchanan, Editors. 1995, MIT Press: Cambridge, Mass. p. 104--5.Google Scholar
- Gillard, P. Museum Visitors as Audiences: Innovative Research for Online Museums. In Mobilising the Audience, O'Regan, T., Balnaves, M. and Sternberg, J. (Eds.) St Lucia, Queensland: University of Queensland Press, 2002, p.177.Google Scholar
- Holden, J. and S. Jones, Knowledge and Inspiration: the democratic face of culture, Demos, Editor. 2006, Museums, Libraries and Archives Council: London. p. 28.Google Scholar
- Nakakoji, K., Tanaka, A., and Fallman, D. "Sketching" Nurturing Creativity: Commonalities in Art, Design, Engineering and Research. In CHI 2006, Montreal: ACM Press, 2006, p.1717. Google ScholarDigital Library
- Furnham, A. The psychology of behaviour at work. Hove: Psychology Press, 1997, p.463.Google Scholar
- Powerhouse Museum Soundhouse Vectorlab, 14 June 2007. http://www.powerhousemuseum.com/soundhousevectorlab/Google Scholar
- Allen, C. Reciprocal Evolution as a Strategy for Integrating Basic Research, Design, and Studies of Work Practice. In Participatory design: principles and practices, Schuler D. and Namioka A. (Eds.) Hillsdale, N.J.: L. Erlbaum Associates, 1993, pp.243--4.Google Scholar
- Greenbaum, J. and Halskov Madsen, K. Small Changes: Starting a Participatory Design Process by Giving Participants a Voice. In Participatory design: principles and practices, Schuler D. and Namioka, A. (Eds.) Hillsdale, N.J.: L. Erlbaum Associates, 1993, p.292.Google Scholar
- Kelly, L. and Watkins, J., Australian Museum Stories Evaluation. Unpublished report, Australian Museum, Sydney, 2007.Google Scholar
- Greenbaum, J. A Design of One's Own: Towards Participatory Design in the United States. In Participatory design: principles and practices, Schuler D. and Namioka A. (Eds.) Hillsdale, N.J.: L. Erlbaum Associates, 1993, p.28.Google Scholar
- Nakakoji, K. Seven Issues for Creativity Support Tool Researchers. Workshop on Creativity Support Tools, Washington, DC, 2005, p.69.Google Scholar
- Holtzblatt, K. and Jones, S. Contextual Inquiry: A Participatory Technique for System Design. In Participatory design: principles and practices, Schuler D. and Namioka A. (Eds.) Hillsdale, N.J.: L. Erlbaum Associates, 1993, p.185.Google Scholar
- New Literacy, New Audiences, 14 June 2007. http://nlablog.wordpress.com/Google Scholar
Recommendations
Social Media Effectiveness for Public Engagement: Example of Small Nonprofits
CHI '15: Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing SystemsSocial media sites are increasingly adopted by small nonprofit organizations (NPOs) to help them meet their public engagement goals. However, several characteristics of small organizations make it hard for them to effectively use social media sites. We ...
Social media, design and civic engagement by youth: a cultural view
PDC '12: Proceedings of the 12th Participatory Design Conference: Research Papers - Volume 1This argumentative essay at the intersection of media studies, Cultural Studies, and literacy research, frames of PD in the emerging territory of social media and civic engagement. We refer to core principles of PD and to recent reflections on social ...
Social media engagement
This study unearths the motives for YouTube user engagement that has been conceptualized as active participation and passive content consumption. In light of the Uses and Gratifications framework, a sample of 1143 registered YouTube users completed ...
Comments