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Eye movement study of reading text on a mobile phone using paging, scrolling, leading, and RSVP

Published:12 December 2007Publication History

ABSTRACT

Which text presentation format is best to use on a mobile phone? We have evaluated Scrolling, Paging, Leading, and Rapid Serial Visual Presentation (RSVP) in a balanced repeated-measurement study employing 16 subjects on a mobile phone. Besides monitoring reading speed, comprehension, and task load, we also tracked eye movements while reading. The results show that text presented in the Page format is read significantly faster than both the Scrolling and the RSVP format without any significant differences in comprehension. The Page format was moreover significantly less demanding to use compared to Leading and RSVP for most factors according to NASA-TLX. RSVP was found to significantly decrease eye movements whereas Leading was found to increase them. Leading yielded very irregular eye movements, but this did not affect reading speed. These results show that Paging offers best readability on a mobile phone, an interesting finding given that Scrolling is the format predominantly used today.

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  1. Eye movement study of reading text on a mobile phone using paging, scrolling, leading, and RSVP

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      cover image ACM Other conferences
      MUM '07: Proceedings of the 6th international conference on Mobile and ubiquitous multimedia
      December 2007
      183 pages
      ISBN:9781595939166
      DOI:10.1145/1329469

      Copyright © 2007 ACM

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      • Published: 12 December 2007

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      MUM '07 Paper Acceptance Rate20of44submissions,45%Overall Acceptance Rate190of465submissions,41%

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