research-article

The bandwagon effect of collaborative filtering technology

Authors:

S. Shyam Sundar,

Anne Oeldorf-Hirsch,

Qian XuAuthors Info & Claims

CHI EA '08: CHI '08 Extended Abstracts on Human Factors in Computing Systems

Pages 3453 - 3458

https://doi.org/10.1145/1358628.1358873

Published: 05 April 2008 Publication History

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Abstract

Advancements in collaborative filtering and related technologies have resulted in the ubiquitous presence of other users' opinions and actions on a variety of Websites and portals, ranging from news to music to photo sites. But, do these cues about others' behaviors guide our own decisions online? Our lab group has begun exploring this "bandwagon effect" from a variety of perspectives. In one pilot study reported here, outcomes such as purchase intention and attitudes toward products on an e-commerce site are dictated by user perceptions of others' opinions about the site's products. Empirical determination of the cues triggered by collaborative filtering technologies and the psychological mechanisms by which they lead to bandwagon effects have important implications for interface design of technologies that display user input.

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Index Terms

The bandwagon effect of collaborative filtering technology
1. Human-centered computing
  1. Human computer interaction (HCI)
    1. HCI theory, concepts and models
  2. Interaction design
    1. Interaction design theory, concepts and paradigms

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Published In

CHI EA '08: CHI '08 Extended Abstracts on Human Factors in Computing Systems

April 2008

2035 pages

ISBN:9781605580128

DOI:10.1145/1358628

General Chairs:
Mary Czerwinski
Microsoft Research, USA
,
Arnie Lund
Microsoft, USA
,
Program Chair:
Desney Tan
Microsoft Research, USA

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 05 April 2008

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April 5 - 10, 2008

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https://doi.org/10.1109/ICHMS59971.2024.10555716
Melati IPurwanto BCaturyani YOlivia Irliane PWidyaningsih Y(2024)The mediation effect of the urge to buy impulsively on grocery online impulse buying decisionsCogent Business & Management10.1080/23311975.2024.231694111:1Online publication date: 26-Feb-2024
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The Bandwagon Effect: Not Just Another Bias

Bandwagon Effect in Facebook Discussion Groups

The Influence of Bandwagon Effects on Rumor Spreading in Heterogeneous Network

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