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Communication mapping: understanding anyone's social network in 60 minutes

Author:
Paul Adams
Google, London, UK
Authors Info & Claims
Published: 05 November 2007 Publication History

Abstract

To design successful user experiences for Google's communication products, it is important for us to understand their users' communication behaviours beyond what they do with the product itself. To make informed design decisions, product development teams often require us to build this understanding in a matter of weeks. This paper describes a research technique for building an understanding of people's social networks and communication tools by only spending 60 minutes each with a small number of research participants. It also describes examples of the type of insights this technique can yield.

References

[1]
Flanagan, JC., The Critical Incident Technique, Psychological Bulletin 51.4 (1954), 327--359.
[2]
Short, J., Williams, E., Christie, B. The social psychology of telecommunications, (London 1976), John Wiley.
[3]
Hancock, J., Digital deception: Why, when and how people lie online, The Oxford Handbook of Internet Psychology, (Oxford University press 2007), 289--301.
[4]
Reichelt, L., Ambient Intimacy, Reboot 9.0, 2007. http://www.reboot.dk/artefact-1236-en.html
[5]
Lampe, C., A face(book) in the crowd: social Searching vs. social browsing, Proceedings of the 2006 20th anniversary conference on Computer supported cooperative work (Banff, 2006), ACM, 167--170.

Cited By

View all
  • (2015)From Dorms to CubiclesProceedings of the 2015 48th Hawaii International Conference on System Sciences10.1109/HICSS.2015.241(2013-2022)Online publication date: 5-Jan-2015
  • (2012)Using physical-social interactions to support information re-findingCHI '12 Extended Abstracts on Human Factors in Computing Systems10.1145/2212776.2212861(885-910)Online publication date: 5-May-2012
  • (2009)Perspective probeCHI '09 Extended Abstracts on Human Factors in Computing Systems10.1145/1520340.1520422(2945-2954)Online publication date: 4-Apr-2009

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cover image ACM Conferences
DUX '07: Proceedings of the 2007 conference on Designing for User eXperiences
November 2007
279 pages
ISBN:9781605583082
DOI:10.1145/1389908
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from Permissions@acm.org

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 05 November 2007

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Author Tags

  1. communication mapping
  2. concept design
  3. research methods
  4. user experience
  5. user research

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  • Research-article

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DUX07
DUX07: Designing the User Experience
November 5 - 7, 2007
Illinois, Chicago

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Overall Acceptance Rate 59 of 59 submissions, 100%

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Cited By

View all
  • (2015)From Dorms to CubiclesProceedings of the 2015 48th Hawaii International Conference on System Sciences10.1109/HICSS.2015.241(2013-2022)Online publication date: 5-Jan-2015
  • (2012)Using physical-social interactions to support information re-findingCHI '12 Extended Abstracts on Human Factors in Computing Systems10.1145/2212776.2212861(885-910)Online publication date: 5-May-2012
  • (2009)Perspective probeCHI '09 Extended Abstracts on Human Factors in Computing Systems10.1145/1520340.1520422(2945-2954)Online publication date: 4-Apr-2009

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References

References

[1]
Flanagan, JC., The Critical Incident Technique, Psychological Bulletin 51.4 (1954), 327--359.
[2]
Short, J., Williams, E., Christie, B. The social psychology of telecommunications, (London 1976), John Wiley.
[3]
Hancock, J., Digital deception: Why, when and how people lie online, The Oxford Handbook of Internet Psychology, (Oxford University press 2007), 289--301.
[4]
Reichelt, L., Ambient Intimacy, Reboot 9.0, 2007. http://www.reboot.dk/artefact-1236-en.html
[5]
Lampe, C., A face(book) in the crowd: social Searching vs. social browsing, Proceedings of the 2006 20th anniversary conference on Computer supported cooperative work (Banff, 2006), ACM, 167--170.