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View all- Churchill EGoodman EO'Sullivan JCzerwinski MLund ATan D(2008)MapchatCHI '08 Extended Abstracts on Human Factors in Computing Systems10.1145/1358628.1358825(3165-3170)Online publication date: 5-Apr-2008
The number of worldwide e-Government users is growing significantly and their expectations for improved services are continuously increasing. The Internet has become a crucial tool to disseminate information to citizens, however poorly designed websites ...
Online advertising becomes more and more economically important, as it enables several Internet-based services and provides firms with the possibility to globally reach a broad range of consumers. Despite its huge significance, the whole industry is ...
We report results of 48 semi-structured interviews about online behavioral advertising (OBA). We investigated non-technical users' attitudes about and understanding of OBA, using participants' expectations and beliefs to explain their attitudes. ...
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