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Environmental communication

Published: 22 September 2008 Publication History

Abstract

This paper present an analysis, based on Charles Sanders Pierce semiotic, of impress environmental communication used by auto-motive companies from Brazil and Europe to achieve the "green market". The aim is to analyze the implicit structure of adverti-sements, the ecological appeals used in and how depth the eco-logical subject is presented by company. This analyze give us the opportunity to note that the company just act in redesign of its products and it does not collaborate to establish new habits, which really improve the sustainable mobility system, and is not in concern with sustainable development.

References

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Peirce, C. S. 1931--66. Collected Papers of Charles S. P. Charles Hartshorne, Paul Weiss e Arthur W. Burks, 8 vol., Cambridge (Massachusetts), Harvard University Press.
[2]
Schumacher, E. F. 1999. Small is beautiful. Hartly & Marks Publishhers, United States.
[3]
CAIRNCROSS, Frances. 1992. Meio ambiente: custos e benefícios. Nobel, São Paulo.
[4]
http://www.ama-pdx.org/
[5]
Ferrão, P. C. 2000. Suppliers within an ecologically aware automotive sector. Automotive Industry Workshop - Component suppliers: current and prospective regulatory approaches. Comissioned by the Portuguese Presidency of the EU.
[6]
http://www.contrapunto.es/
[7]
http://www.ccsp.com.br/
[8]
http://www.ethanol360.com/kmt.jpg
[9]
http://www.helsinki.fi/science/commens/
[10]
Papaneck, V. 1995. The Green Imperative - Ecology and Ethics in Design and Architecture. Thames and Hudson, London.
[11]
Silva, C. A. 2006. Design Sustentável: a importância das fibras de juta, sisal e coco, no planejamento de produtos e éticas sustentáveis, MSc. Thesis, Universidade Estadual Paulista.

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cover image ACM Conferences
SIGDOC '08: Proceedings of the 26th annual ACM international conference on Design of communication
September 2008
303 pages
ISBN:9781605580838
DOI:10.1145/1456536
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 22 September 2008

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Author Tags

  1. design
  2. marketing
  3. perception
  4. semiotic
  5. sustainability

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Overall Acceptance Rate 355 of 582 submissions, 61%

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