Michael Leitner
ABSTRACT
With our work we refer to value-sensitive and value-centered design approaches to answer the question "why" people join online communities. We conducted qualitative semi-structured Laddering interviews with 21 participants to identify relevant behavior motives for the use of online communities. We identified friendship, self-reflection and information purposes as the most relevant motives. Further, we demonstrate that in the users' experience online communities serve as information pools of social networks used for self-identification and self-reflection.
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Digital Library
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- Leitner, M, Wolkerstorfer P, Sefelin R. Tscheligi, M, Mobile Multimedia: Identifying User Values Using the Means-End Theory; to appear at MobileHCI 2008, September 2--5, 2008, Amsterdam, the Netherlands. Google ScholarDigital Library
- Reynolds, Thomas J. and Olson, Jerry C.; Lawrence, Understanding Consumer Decision Making, The meansend approach to marketing and advertising strategy; Erlbaum AssociatesGoogle Scholar
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Index Terms
- How online communities support human values
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