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Social responses in mobile messaging: influence strategies, self-disclosure, and source orientation

Published: 04 April 2009 Publication History

Abstract

This paper reports on a direct test of social responses to communication technologies theory (SRCT) with mobile messaging. SRCT predicts that people will mindlessly respond to computers in social ways that mirror their responses to humans. A field experiment (N=71) using participants' own mobile phones compared three influence strategies (direct request, flattery, and social norms) in the context of asking intimate questions of participants. These messages came from either an ostensibly human or computer sender. Flattery significantly increased self-disclosure when ostensibly sent by a human, but not when from a computer. The interaction effect for sender and influence strategy is inconsistent with SRCT's predictions. Implications for theories of source orientation, research methods, and future research are discussed.

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  • (2022)Which Message? Which Channel? Which Customer?: Exploring Response Rates in Multi-Channel Marketing Using Short-Form AdvertisingData and Information Management10.1016/j.dim.2022.100008(100008)Online publication date: Apr-2022
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  • (2019)23 Ways to NudgeProceedings of the 2019 CHI Conference on Human Factors in Computing Systems10.1145/3290605.3300733(1-15)Online publication date: 2-May-2019
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cover image ACM Conferences
CHI '09: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
April 2009
2426 pages
ISBN:9781605582467
DOI:10.1145/1518701
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 04 April 2009

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Author Tags

  1. field experiments
  2. flattery
  3. mobile messaging
  4. mobile phones
  5. persuasive technology
  6. self-disclosure
  7. social influence
  8. social responses to communication technologies
  9. source orientation

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CHI '09 Paper Acceptance Rate 277 of 1,130 submissions, 25%;
Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

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Cited By

View all
  • (2022)Which Message? Which Channel? Which Customer?: Exploring Response Rates in Multi-Channel Marketing Using Short-Form AdvertisingData and Information Management10.1016/j.dim.2022.100008(100008)Online publication date: Apr-2022
  • (2021)Which Message? Which Channel? Which Customer? - Exploring Response Rates in Multi-Channel Marketing Using Short-Form AdvertisingData and Information Management10.2478/dim-2021-0011Online publication date: 24-Sep-2021
  • (2019)23 Ways to NudgeProceedings of the 2019 CHI Conference on Human Factors in Computing Systems10.1145/3290605.3300733(1-15)Online publication date: 2-May-2019
  • (2016)Help Me PleaseProceedings of the 2016 CHI Conference on Human Factors in Computing Systems10.1145/2858036.2858217(4945-4955)Online publication date: 7-May-2016
  • (2014) Human- What Interaction? Understanding User Source Orientation Proceedings of the Human Factors and Ergonomics Society Annual Meeting10.1177/154193121458108858:1(422-426)Online publication date: 17-Oct-2014
  • (2010)Trying too hardProceedings of the SIGCHI Conference on Human Factors in Computing Systems10.1145/1753326.1753546(1471-1474)Online publication date: 10-Apr-2010
  • (2010)The Evaluation of Empathy, Autonomy and Touch to Inform the Design of an Environmental Monitoring RobotSocial Robotics10.1007/978-3-642-17248-9_30(285-294)Online publication date: 2010

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