Beyond the sweet spot
Article No.: 4, Pages xx - xxi
Abstract
With many game makers hitting their stride in developing for the powerful and diverse consoles of our current generation, EA SPORTS SVP and Group GM Steven Chiang explores the unsolved problems still facing dev teams and strategies for innovating beyond this sweet spot in the cycle. The co-founder of EA Tiburon, home to Madden NFL football and other top sports franchises, Chiang will examine engineering and design challenges and opportunities as seen through the sports genre, where annual development fuels innovation and allows for more creative risks that are too often dismissed during times of industry consolidation. Game development process, resource management, sku planning, platform proliferation and core online innovation are all topics Chiang will address with specific strategies and tactics that all game developers can apply to their businesses.
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Information & Contributors
Information
Published In
April 2009
386 pages
ISBN:9781605584379
DOI:10.1145/1536513
- Conference Chair:
- Jim Whitehead,
- Program Chair:
- R. Michael Young
Copyright © 2009 ACM.
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Sponsors
- SASDG: The Society for the Advancement of the Science of Digital Games
In-Cooperation
- SIGMOD: ACM Special Interest Group on Management of Data
- SIGWEB: ACM Special Interest Group on Hypertext, Hypermedia, and Web
- SIGAI: ACM Special Interest Group on Artificial Intelligence
- SIGGRAPH: ACM Special Interest Group on Computer Graphics and Interactive Techniques
- SIGCSE: ACM Special Interest Group on Computer Science Education
Publisher
Association for Computing Machinery
New York, NY, United States
Publication History
Published: 26 April 2009
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Qualifiers
- Keynote
Conference
FDG '09
Sponsor:
- SASDG
FDG '09: International Conference on the Foundations of Digital Games
April 26 - 30, 2009
Florida, Orlando
Acceptance Rates
Overall Acceptance Rate 152 of 415 submissions, 37%
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