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Report on the second KDD workshop on data mining for advertising

Published: 20 December 2008 Publication History

Abstract

Following the success of our first workshop, we organized ADKDD 2008 1 - the second International Workshop on Data Mining and Audience Intelligence for Advertising, in conjunction with KDD 2008 at Las Vegas, Nevada, USA. This report is a summary of the workshop, including brief descriptions of the accepted papers.

References

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S. Bhat and K. Church. Variable selection for ad prediction. In ADKDD'08: Proceedings of the Second International Workshop on Data Mining and Audience Intelligence for Advertising, Las Vegas, Nevada, USA, 2008.
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A. Broder, M. Fontoura, V. Josifovski, and L. Riedel. A semantic approach to contextual advertising. In SIGIR '07: Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval, pages 559--566, New York, NY, USA, 2007. ACM.
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A. Fuxman, P. Tsaparas, K. Achan, and R. Agrawal. Using the wisdom of the crowds for keyword generation. In WWW '08: Proceedings of the World Wide Web Conference 2008, 2008.
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A. Ghose and S. Yang. Comparing performance metrics in organic search with sponsored search advertising. In ADKDD'08: Proceedings of the Second International Workshop on Data Mining and Audience Intelligence for Advertising, Las Vegas, Nevada, USA, 2008.
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D.H. Hu, Q. Yang, and Y. Li. An algorithm for analyzing personalized online commercial intention. In ADKDD'08: Proceedings of the Second International Workshop on Data Mining and Audience Intelligence for Advertising, Las Vegas, Nevada, USA, 2008.
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J. Hu, H.-J. Zeng, H. Li, C. Niu, and Z. Chen. Demographic prediction based on user's browsing behavior. In WWW '07: Proceedings of the 16th international conference on World Wide Web, pages 151--160, New York, NY, USA, 2007. ACM.
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D. Lambert and D. Pregibon. Online effects of offline ads. In ADKDD'08: Proceedings of the Second International Workshop on Data Mining and Audience Intelligence for Advertising, Las Vegas, Nevada, USA, 2008.
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Y. Li, A.C. Surendran, and D. Shen. Data mining and audience intelligence for advertising. SIGKDD Explor. Newsl., 9(2):96--99, 2007.
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H. Nazerzadeh, A. Saberi, and R. Vohra. Dynamic costper-action mechanisms and applications to online advertising. InWWW '08: Proceedings of the World Wide Web Conference 2008, 2008.
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D. Pregibon and D. Lambert. More bang for their bucks: Assessing new features for online advertisers. In ADKDD'07: Proceedings of the First International Workshop on Data Mining and Audience Intelligence for Advertising, San Jose, California, USA, 2007.
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W. tau Yih and C. Meek. Consistent phrase relevance measures. In ADKDD'08: Proceedings of the Second International Workshop on Data Mining and Audience Intelligence for Advertising, Las Vegas, Nevada, USA, 2008.

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      cover image ACM SIGKDD Explorations Newsletter
      ACM SIGKDD Explorations Newsletter  Volume 10, Issue 2
      December 2008
      98 pages
      ISSN:1931-0145
      EISSN:1931-0153
      DOI:10.1145/1540276
      Issue’s Table of Contents

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      Published: 20 December 2008
      Published in SIGKDD Volume 10, Issue 2

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