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A behavior model for persuasive design

Author:

BJ FoggAuthors Info & Claims

Persuasive '09: Proceedings of the 4th International Conference on Persuasive Technology

Article No.: 40, Pages 1 - 7

https://doi.org/10.1145/1541948.1541999

Published: 26 April 2009 Publication History

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Abstract

This paper presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has subcomponents. The FBM asserts that for a person to perform a target behavior, he or she must (1) be sufficiently motivated, (2) have the ability to perform the behavior, and (3) be triggered to perform the behavior. These three factors must occur at the same moment, else the behavior will not happen. The FBM is useful in analysis and design of persuasive technologies. The FBM also helps teams work together efficiently because this model gives people a shared way of thinking about behavior change.

Reference

[1]

For a growing resource of references, examples, and insights related to the FBM, see www.BehaviorModel.org.

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Published In

Persuasive '09: Proceedings of the 4th International Conference on Persuasive Technology

April 2009

279 pages

ISBN:9781605583761

DOI:10.1145/1541948

Program Chairs:
Samir Chatterjee
Claremont Graduate University
,
Parvati Dev
Innovation in Learning Inc

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

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Published: 26 April 2009

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Persuasive 2009

Persuasive 2009: Persuasive 2009; 4th International Conference on Persuasive Technology

April 26 - 29, 2009

California, Claremont, USA

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Persuasive '09 Paper Acceptance Rate 21 of 66 submissions, 32%;

Overall Acceptance Rate 32 of 137 submissions, 23%

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The Behavior Grid: 35 ways behavior can change

Behavior wizard: a method for matching target behaviors with solutions

Successful persuasive technology for behavior reduction: mapping to fogg’s gray behavior grid

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