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The Behavior Grid: 35 ways behavior can change

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BJ FoggAuthors Info & Claims

Persuasive '09: Proceedings of the 4th International Conference on Persuasive Technology

Article No.: 42, Pages 1 - 5

https://doi.org/10.1145/1541948.1542001

Published: 26 April 2009 Publication History

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Abstract

This paper presents a new way of categorizing behavior change in a framework called the Behavior Grid. This preliminary work shows 35 types of behavior along two categorical dimensions. To demonstrate the analytical potential for the Behavior Grid, this paper maps behavior goals from Facebook onto the framework, revealing potential patterns of intent. To show the potential for designers of persuasive technology, this paper uses the Behavior Grid to show what types of behavior change might most easily be achieved through mobile technology. The Behavior Grid needs further development, but this early version can still be useful for designers and researchers in thinking more clearly about behavior change and persuasive technology.

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[1]

For a growing resource of references, examples, and insights related to this paper, see www.BehaviorGrid.org.

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Brindal EKakoschke NGolley SFung RJames-Martin GBaird D(2025)What predicts the initial interest and uptake of health behaviours? An exploratory study to understand commitment and early success through a simple behaviourAppetite10.1016/j.appet.2025.107873(107873)Online publication date: Jan-2025
https://doi.org/10.1016/j.appet.2025.107873
Wróbel ACash PMaier APaulin Hansen J(2024)Unlocking the Prioritization of Behavior Change Techniques for Long-term Stroke Rehabilitation: A Delphi Study (Preprint)Interactive Journal of Medical Research10.2196/59172Online publication date: 4-Apr-2024
https://doi.org/10.2196/59172
Allil KFaisal SZia A(2024)Why Millennials Continue to Use WhatsApp? A Focus on Culture and Computer–Human DialogueHuman Behavior and Emerging Technologies10.1155/2024/84391942024(1-17)Online publication date: 29-Jan-2024
https://doi.org/10.1155/2024/8439194
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Published In

Persuasive '09: Proceedings of the 4th International Conference on Persuasive Technology

April 2009

279 pages

ISBN:9781605583761

DOI:10.1145/1541948

Program Chairs:
Samir Chatterjee
Claremont Graduate University
,
Parvati Dev
Innovation in Learning Inc

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

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Published: 26 April 2009

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Persuasive 2009

Persuasive 2009: Persuasive 2009; 4th International Conference on Persuasive Technology

April 26 - 29, 2009

California, Claremont, USA

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Persuasive '09 Paper Acceptance Rate 21 of 66 submissions, 32%;

Overall Acceptance Rate 32 of 137 submissions, 23%

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Brindal EKakoschke NGolley SFung RJames-Martin GBaird D(2025)What predicts the initial interest and uptake of health behaviours? An exploratory study to understand commitment and early success through a simple behaviourAppetite10.1016/j.appet.2025.107873(107873)Online publication date: Jan-2025
https://doi.org/10.1016/j.appet.2025.107873
Wróbel ACash PMaier APaulin Hansen J(2024)Unlocking the Prioritization of Behavior Change Techniques for Long-term Stroke Rehabilitation: A Delphi Study (Preprint)Interactive Journal of Medical Research10.2196/59172Online publication date: 4-Apr-2024
https://doi.org/10.2196/59172
Allil KFaisal SZia A(2024)Why Millennials Continue to Use WhatsApp? A Focus on Culture and Computer–Human DialogueHuman Behavior and Emerging Technologies10.1155/2024/84391942024(1-17)Online publication date: 29-Jan-2024
https://doi.org/10.1155/2024/8439194
Geng LJiang GYu LXu YHuang WChen ZQi XZhang TZhao M(2023)The Most Popular Commercial Weight Management Apps in the Chinese App Store: Analysis of Quality, Features, and Behavior Change TechniquesJMIR mHealth and uHealth10.2196/5022611(e50226)Online publication date: 24-Nov-2023
https://doi.org/10.2196/50226
Yan XNewman MPark SSander AChoi SMiner JWu ZCarlozzi N(2023)Identifying Design Opportunities for Adaptive mHealth Interventions That Target General Well-Being: Interview Study With Informal Care PartnersJMIR Formative Research10.2196/478137(e47813)Online publication date: 24-Oct-2023
https://doi.org/10.2196/47813
Bellscheidt SMetcalf HPham DElglaly Y(2023)Building the Habit of Authoring Alt Text: Design for Making a ChangeProceedings of the 25th International ACM SIGACCESS Conference on Computers and Accessibility10.1145/3597638.3614495(1-5)Online publication date: 22-Oct-2023
https://dl.acm.org/doi/10.1145/3597638.3614495
Meyer SElsweiler D(2023)Towards Cross-Content Conversational Agents for Behaviour Change: Investigating Domain Independence and the Role of Lexical Features in Written Language Around ChangeProceedings of the 5th International Conference on Conversational User Interfaces10.1145/3571884.3597136(1-13)Online publication date: 19-Jul-2023
https://dl.acm.org/doi/10.1145/3571884.3597136
Sánchez Chamorro LBongard-Blanchy KKoenig V(2023)Ethical Tensions in UX Design Practice: Exploring the Fine Line Between Persuasion and Manipulation in Online InterfacesProceedings of the 2023 ACM Designing Interactive Systems Conference10.1145/3563657.3596013(2408-2422)Online publication date: 10-Jul-2023
https://dl.acm.org/doi/10.1145/3563657.3596013
Koskelainen TKalmi PScornavacca EVartiainen T(2023)Financial literacy in the digital age—A research agendaJournal of Consumer Affairs10.1111/joca.1251057:1(507-528)Online publication date: 9-Feb-2023
https://doi.org/10.1111/joca.12510
Cash PWrobel AMaier AHansen J(2023)Understanding long-term behaviour change techniques: a mixed methods studyJournal of Engineering Design10.1080/09544828.2023.222793334:5-6(383-410)Online publication date: 23-Jun-2023
https://doi.org/10.1080/09544828.2023.2227933
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Creating persuasive technologies: an eight-step design process

A behavior model for persuasive design

Behavior wizard: a method for matching target behaviors with solutions

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