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Creating persuasive technologies: an eight-step design process

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BJ FoggAuthors Info & Claims

Persuasive '09: Proceedings of the 4th International Conference on Persuasive Technology

Article No.: 44, Pages 1 - 6

https://doi.org/10.1145/1541948.1542005

Published: 26 April 2009 Publication History

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Abstract

This paper outlines eight steps to follow as best practices in the early stages of persuasive technology design. The eight-step process, drawn from demonstrated successes in industry practice, begins with defining the persuasion goal to match a target audience with an appropriate technology channel. Subsequent steps include imitating successful examples of persuasive design, performing rapid trials, measuring behavioral outcomes, and building on small successes.

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Calvaresi DCarli RTiribelli SBuzcu BAydogan RDi Vincenzo AMualla YSchumacher MCalbimonte J(2025)Computational persuasion technologies, explainability, and ethical-legal implications: A systematic literature reviewComputers in Human Behavior Reports10.1016/j.chbr.2024.10057717(100577)Online publication date: Mar-2025
https://doi.org/10.1016/j.chbr.2024.100577
Rowe FNgwenyama O(2024)L’enfermement dans les pratiques de big data : une interprétation par la théorie sociale critiqueTerminal10.4000/12dkk138Online publication date: 2024
https://doi.org/10.4000/12dkk
Lee YYuan QZhang YSamari EGoveas RNg LSubramaniam M(2024)Evaluating a mobile-based intervention to promote the mental health of informal dementia caregivers in Singapore: Study protocol for a pilot two-armed randomised controlled trialPLOS ONE10.1371/journal.pone.030572919:6(e0305729)Online publication date: 24-Jun-2024
https://doi.org/10.1371/journal.pone.0305729
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Published In

Persuasive '09: Proceedings of the 4th International Conference on Persuasive Technology

April 2009

279 pages

ISBN:9781605583761

DOI:10.1145/1541948

Program Chairs:
Samir Chatterjee
Claremont Graduate University
,
Parvati Dev
Innovation in Learning Inc

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 26 April 2009

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Persuasive 2009

Persuasive 2009: Persuasive 2009; 4th International Conference on Persuasive Technology

April 26 - 29, 2009

California, Claremont, USA

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Persuasive '09 Paper Acceptance Rate 21 of 66 submissions, 32%;

Overall Acceptance Rate 32 of 137 submissions, 23%

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https://doi.org/10.1016/j.chbr.2024.100577
Rowe FNgwenyama O(2024)L’enfermement dans les pratiques de big data : une interprétation par la théorie sociale critiqueTerminal10.4000/12dkk138Online publication date: 2024
https://doi.org/10.4000/12dkk
Lee YYuan QZhang YSamari EGoveas RNg LSubramaniam M(2024)Evaluating a mobile-based intervention to promote the mental health of informal dementia caregivers in Singapore: Study protocol for a pilot two-armed randomised controlled trialPLOS ONE10.1371/journal.pone.030572919:6(e0305729)Online publication date: 24-Jun-2024
https://doi.org/10.1371/journal.pone.0305729
Scott AReicherts LPurohit AHossain EStefanidi EWagener NSchöning JRogers YHolzer A(2024)DIY Digital Interventions: Behaviour Change with Trigger-Action ProgrammingProceedings of the ACM on Human-Computer Interaction10.1145/36764978:MHCI(1-28)Online publication date: 24-Sep-2024
https://dl.acm.org/doi/10.1145/3676497
Kistenfeger JSchmidtke SDittmar A(2024)Designing a Local 'Climate App'Proceedings of the European Conference on Cognitive Ergonomics 202410.1145/3673805.3673832(1-4)Online publication date: 8-Oct-2024
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Gomes Fernandes GSanchez XMartin JRavenet B(2024)Motivational Application for Running: a Participatory Design Approach and the Analysis of Users’ NeedsProceedings of the 35th Conference on l'Interaction Humain-Machine10.1145/3649792.3649802(1-15)Online publication date: 25-Mar-2024
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Ramil-López DFraga-Lamas PFernández-Caramés T(2024)A Practical Analysis of Persuasive and Dark Patterns for IIoT and Industrial Cyber-Physical Systems2024 IEEE SENSORS10.1109/SENSORS60989.2024.10784940(1-4)Online publication date: 20-Oct-2024
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Anggia PSumi K(2024)Enhancing Persuasion Through Emotional Elicitation in Digital Marketing: A Cross-Cultural Comparative Study2024 IEEE 48th Annual Computers, Software, and Applications Conference (COMPSAC)10.1109/COMPSAC61105.2024.00336(2101-2106)Online publication date: 2-Jul-2024
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Jingili NOyelere SBerghem SBrännström RLaine TLindqvist ARutberg S(2024)A Two-Stage co-Design Process of Battleship-AST Persuasive Game for Active School Transportation in Northern SwedenInternational Journal of Human–Computer Interaction10.1080/10447318.2024.2355395(1-22)Online publication date: 27-May-2024
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Nwagu COrji R(2024)Insights from the evaluation of a persuasive intervention for absent-minded smartphone useBehaviour & Information Technology10.1080/0144929X.2024.2413452(1-25)Online publication date: 17-Oct-2024
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The Behavior Grid: 35 ways behavior can change

Goal-setting considerations for persuasive technologies that encourage physical activity

A behavior model for persuasive design

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