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Analyzing OPAC use with screen views and eye tracking

Published: 15 June 2009 Publication History

Abstract

Eye tracking was used to analyze which elements of which screens were viewed by users searching an Online Public Access Catalog (OPAC). Eye tracking data was obtained for 32 participants performing a known-item search task. The results show that more than 30% of participants did not make effective use of screens offering additional details, and that participants who did, and found the correct answer, gazed at specific screen elements more frequently than participants who gave incorrect answers.

References

[1]
Choi, Y., Hsieh-Yee, I., and Kules, B. 2007. Retrieval Effectiveness of Table of Contents and Subject Headings. In JCDL'07. ACM Press, New York, NY.
[2]
Lorigo, L., Haridasan, M., Brynjarsdóttir, H., Xia, L., Joachims, T., Gay, G., Granka, L, Pellacini, F. and Pan, B. 2008. Eye tracking and online search: Lessons learned and challenges ahead. JASIST. 59(4), 1041--1052.

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      cover image ACM Conferences
      JCDL '09: Proceedings of the 9th ACM/IEEE-CS joint conference on Digital libraries
      June 2009
      502 pages
      ISBN:9781605583228
      DOI:10.1145/1555400

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      Association for Computing Machinery

      New York, NY, United States

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      Published: 15 June 2009

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      1. OPAC use
      2. eye tracking
      3. viewing patterns

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      JCDL '09
      JCDL '09: Joint Conference on Digital Libraries
      June 15 - 19, 2009
      TX, Austin, USA

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