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Multiagent-based simulation of societal networking in a consumer marketplace

Published: 28 March 2008 Publication History

Abstract

The Internet provides a means for customers to compare prices for products from several different sellers. However, the customers act individually and they are missing out on the potential benefits that can accrue from acting cooperatively and in concert. The benefits include lower prices, better terms, improved services, and increased efficiency. Businesses have begun forming supply-chain alliances to achieve these benefits, but it has not yet been feasible among consumers. However, using mobile devices can allow for the sharing of information among consumers. Multiagent networking helps in implementing a simulation for mobile agents in a marketplace of consumers. Using basic knowledge in economics and societal networking to develop the groundwork for the implementation of this architecture will provide results to show the benefits that can be gained by consumers. In this experiment, a grocery market has been set up to demonstrate how communication between honest agents representing consumers can result in a lower overall cost for the community.

References

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Laukkanen M., Helin H., Laamanen H. Tourists on the Move, In Cooperative Information Agents VI 6th International Workshop, pages 36--50. Springer, 2002.
[2]
Mena E., Royo J. A., Illarramendi A., Goni A. An Agent-Based Approach for Helping Users of Hand-Held Devices to Browse Software Catalogs, In Cooperative Information Agents VI 6th International Workshop, pages 51--65. Springer, 2002.
[3]
Robert J. Stonebraker. The Joy of Economics: Making Sense out of Life, July 2006. http://faculty.winthrop.edu/stonebrakerr/book/demand_and_supply.htm.
[4]
Wilensky, U. NetLogo Preferential Attachment model, 2005. Center for Connected Learning and Computer-Based Modeling, Northwestern University, Evanston, IL. http://ccl.northwestern.edu/netlogo/models/PreferentialAttachment.
[5]
Wilensky, U. Netlogo Small Worlds model, 2005. Center for Connected Learning and Computer-Based Modeling, Northwestern, Evanston, IL. http://ccl.northwestern/edu/netlogo/models/SmallWorlds

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  1. Multiagent-based simulation of societal networking in a consumer marketplace

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      cover image ACM Other conferences
      ACMSE '08: Proceedings of the 46th annual ACM Southeast Conference
      March 2008
      548 pages
      ISBN:9781605581057
      DOI:10.1145/1593105
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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      Published: 28 March 2008

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      Author Tags

      1. agent-based simulation
      2. consumer markets
      3. multiagent systems

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      ACM SE08
      ACM SE08: ACM Southeast Regional Conference
      March 28 - 29, 2008
      Alabama, Auburn

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      Overall Acceptance Rate 502 of 1,023 submissions, 49%

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