Examining the impacts of perceived value and perceived quality on users' intention to join web 2.0 communities
Pages 329 - 334
Abstract
Web 2.0 is now a popular internet application because of its characteristics of social interaction and information sharing. People join Web 2.0 communities to interact with friends, share information, or even just for fun. This paper examined users' intention to join Web 2.0 communities from the perceived value and perceived quality perspectives. Results of this study showed that perceived utilitarian value had a positive impact on perceived usefulness, and perceived hedonic value had a positive impact on perceived ease of use. On the contrary, there were no significant relationships between perceived utilitarian value with perceived ease of use, or between perceived hedonic value and perceived usefulness. Perceived quality positively affected users' perceived belief, with the exception that perceived system quality did not have significant impact on perceived usefulness. In this study, TAM-related relationships were all confirmed. Some practical implications are provided in the discussion section.
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- Examining the impacts of perceived value and perceived quality on users' intention to join web 2.0 communities
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Published In
August 2009
407 pages
ISBN:9781605585864
DOI:10.1145/1593254
- Conference Chairs:
- Patrick Y. K. Chau,
- Kalle Lyytinen,
- Chih-Ping Wei,
- Program Chairs:
- Christopher C. Yang,
- Fu-Ren Lin
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Sponsors
- School of Business, The University of Hong Kong, Hong Kong
- Sayling Wen Cultural & Educational Foundation
- Ministry of Education, Taiwan
- College of Information Science and Technology, Drexel University, USA
- Weatherhead School of Management, Case Western Reserve University, USA
- College of Technology Management, National Tsing Hua University, Taiwan
- National Science Council, Taiwan
- Chinese Enterprise Resource Planning Society, Taiwan
- International Center for Electronic Commerce, Korea Advanced Institute of Science & Technology, Korea
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Association for Computing Machinery
New York, NY, United States
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Published: 12 August 2009
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