skip to main content
10.1145/1651587.1651590acmconferencesArticle/Chapter ViewAbstractPublication PagescikmConference Proceedingsconference-collections
short-paper

Retrieving good, better, and best answers to questions in advertisements

Published:02 November 2009Publication History

ABSTRACT

Question-Answering (QA) service is a growing area of research study, and commercial QA systems have recently been developed. We are motivated to provide complementary QA service that answers questions in advertisements (ads). These days with almost all businesses online, potential buyers who search for merchandises to purchase through the Internet are also flourishing. When a Web user looks for products online, he may have many questions on his mind for which he would be eager to receive answers prior to finalizing his purchasing decision. Although some ads Web sites are complemented with FAQs, their QA services either are non-existent or do not provide answers to inquires in real time automatically. We address these problems by answering user's questions such as "Which is the cheapest car?", "Are there any entry-level, software developer positions?", etc., spontaneously in real time. Existing general-purpose QA systems, such as Ask.com, provide answers to a user's question Q in a list format. A more sophisticated approach is to order the answers to Q according to their degrees of relevance to Q. We propose a QA system which deals with the challenge of interpreting users' questions and retrieves correct, as well as partially-matched ranked, answers. Experimental results have verified that the proposed QA system is highly accurate in answering users' questions on car ads.

References

  1. A. Berger, R. Caruana, D. Cohn, D. Freitag, and V. Mittal. Bridging the Lexical Chasm: Statistical Approaches to Answer-Finding. In Proc. of SIGIR, pages 192--199, 2000. Google ScholarGoogle ScholarDigital LibraryDigital Library
  2. R. Besancoa, M. Embarck, and O. Ferret. Finding Answers in the Cedipe System by Extracting and Applying Linguistic Patterns. In Proc. of Evaluation of Multilingual and Multi-Modal Information Retrieval: the 7th Workshop of the CLEF, pages 395--404, 2006. Google ScholarGoogle ScholarDigital LibraryDigital Library
  3. E. Brill, J. Lin, M. Banko, S. Dumais, and A. Ng. Data-Intensive Question Answering. In Proc. of the Text REtrieval Conference, pages 393--400, 2001.Google ScholarGoogle Scholar
  4. H. Cui, M. Kan, and T. Chua. Soft Pattern Matching Models for Definitional Question Answering. ACM TOIS, 25(2):1--30, 2007. Google ScholarGoogle ScholarDigital LibraryDigital Library
  5. D. Ferres and H. Rodriguez. Experiments Adapting an Open-Domain Question Answering System to the Geographical Domain Using Scope-Based Resources. In Proc. of the 11th Conference of the European Chapter of the 57 Natural-Language Text, 2006.Google ScholarGoogle ScholarCross RefCross Ref
  6. Y. Luo, X. Lin, W. Wang, and X. Zho. SPARK: Top-k Keyword Query in Relational Databases. In Proc. of SIGMOD, pages 115--126, 2007. Google ScholarGoogle ScholarDigital LibraryDigital Library
  7. D. Molla and J. Vicedo. Question Answering in Restricted Domains: An Overview. Computational Linguistics, 33(1):41--61, 2007. Google ScholarGoogle ScholarDigital LibraryDigital Library
  8. M. Pa¸sca. Lightweight Web-Based Fact Repositories for Textual Question Answering. In Proc. of ACM CIKM, pages 87--96, 2007. Google ScholarGoogle ScholarDigital LibraryDigital Library
  9. M. Pera, R. Qumsiyeh, M. Shaikh, and Y.-K. Ng. Retrieving Good, Better, and Best Answers to Questions in Advertisements. Technical report, Computer Science Department, Brigham Young University, November 2009.Google ScholarGoogle Scholar
  10. D. Radev, W. Fan, H. Qi, H. Wu, and A. Grewal. Probabilistic Question Answering on the Web. In Proc. of the World Wide Web, pages 408--419, 2007. Google ScholarGoogle ScholarDigital LibraryDigital Library
  11. E. Sang, G. Bouma, and M. de Rijke. Developing Offline Strategies for Answering Medical Questions. In Proc. of Workshop on QA in Restricted Domains, pages 41--45, 2005.Google ScholarGoogle Scholar
  12. O. Tsur, M. de Rijke, and K. Simaan. BioGrapher: Biography Questions as a Restricted Domain Question Answering Task. In Proc. of ACL Workshop on QA in Restricted Domains, pages 23--30, 2004.Google ScholarGoogle Scholar
  13. M. Vargas-Vera, E. Motta, and J. Domingue. AQUA: An Ontology-Driven Question Answering System. In Proc. of the 3rd MICAI, pages 468--477, 2004.Google ScholarGoogle Scholar

Index Terms

  1. Retrieving good, better, and best answers to questions in advertisements

    Recommendations

    Comments

    Login options

    Check if you have access through your login credentials or your institution to get full access on this article.

    Sign in
    • Published in

      cover image ACM Conferences
      WIDM '09: Proceedings of the eleventh international workshop on Web information and data management
      November 2009
      104 pages
      ISBN:9781605588087
      DOI:10.1145/1651587

      Copyright © 2009 ACM

      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

      Publisher

      Association for Computing Machinery

      New York, NY, United States

      Publication History

      • Published: 2 November 2009

      Permissions

      Request permissions about this article.

      Request Permissions

      Check for updates

      Qualifiers

      • short-paper

      Upcoming Conference

    PDF Format

    View or Download as a PDF file.

    PDF

    eReader

    View online with eReader.

    eReader