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Effect of media richness on user acceptance of blogs and podcasts

Published: 26 June 2010 Publication History

Abstract

Effective communication has long been recognised as a key element in problem solving and decision making within and among organisations including educational institutions. With the advent of Web 2.0 technologies, the communication choices have also been expanded. Media Richness Theory (MRT) has long been used to examine the effect of traditional and new media on decision making. However, less is known about media richness of Web 2.0 technologies. This paper attempts to examine the media richness capabilities of two popular Web 2.0 technologies, blogs and podcasts, and its effect on user acceptance of these two technologies in Computer Science education. A theoretical model is presented using MRT and technology acceptance model (TAM). Students enrolled in Bachelor / Master of Computer Science programs participated in an online survey that helped in evaluating the proposed model. The study findings confirm the significant effect of media richness on user acceptance of blogs and podcasts but contradict MRT as rich medium (podcast) exerted weaker influence on user acceptance as compared to lean medium (blog).

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  • (2022)Predicting the Intention to Use Audi and Video Teaching Styles: An Empirical Study with PLS-SEM and Machine Learning ModelsThe 8th International Conference on Advanced Machine Learning and Technologies and Applications (AMLTA2022)10.1007/978-3-031-03918-8_23(250-264)Online publication date: 17-Apr-2022
  • (2016)Enjoyment, resistance to change and mlearning acceptance among pre-service teachersProceedings of the Fourth International Conference on Technological Ecosystems for Enhancing Multiculturality10.1145/3012430.3012594(691-697)Online publication date: 2-Nov-2016
  • (2016)Predicting the acceptance of cloud-based virtual learning environmentTelematics and Informatics10.1016/j.tele.2016.01.00433:4(990-1013)Online publication date: 1-Nov-2016
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cover image ACM Conferences
ITiCSE '10: Proceedings of the fifteenth annual conference on Innovation and technology in computer science education
June 2010
344 pages
ISBN:9781605588209
DOI:10.1145/1822090
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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  • Bilkent University: Bilkent University

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Published: 26 June 2010

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Author Tags

  1. CS education
  2. MRT
  3. PLS
  4. TAM
  5. blogs
  6. podcasts

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View all
  • (2022)Predicting the Intention to Use Audi and Video Teaching Styles: An Empirical Study with PLS-SEM and Machine Learning ModelsThe 8th International Conference on Advanced Machine Learning and Technologies and Applications (AMLTA2022)10.1007/978-3-031-03918-8_23(250-264)Online publication date: 17-Apr-2022
  • (2016)Enjoyment, resistance to change and mlearning acceptance among pre-service teachersProceedings of the Fourth International Conference on Technological Ecosystems for Enhancing Multiculturality10.1145/3012430.3012594(691-697)Online publication date: 2-Nov-2016
  • (2016)Predicting the acceptance of cloud-based virtual learning environmentTelematics and Informatics10.1016/j.tele.2016.01.00433:4(990-1013)Online publication date: 1-Nov-2016
  • (2016)Behavioural intention in cloud-based VLEComputers in Human Behavior10.1016/j.chb.2016.05.07564:C(9-20)Online publication date: 1-Nov-2016

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