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Segmentation of users in PD for healthcare

Published: 29 November 2010 Publication History

Abstract

Participatory Design (PD) attracts great attention from designers working within healthcare, but also faces important challenges. In this paper we describe how the high complexity and heterogeneity in healthcare creates conceptual and pragmatic barriers for user participation. We study the notion of 'users' in traditional PD and argue that PD can benefit from exploring ways to segment users that goes beyond the existing approaches. We put forth the question 'can users in PD be involved in any other meaningful way, than as one group of representatives for the multiplicity of user needs?', and look to two other traditions, marketing and innovation studies, to explore how the understanding of segmentation in these traditions can contribute to the development of guidelines for user segmentation in PD. Guidelines not solely based on representativeness, but on skills, personal preferences and/or perceptions.

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Cited By

View all
  • (2018)The roles of adult-participants in the back- and frontstage work of participatory design processes involving childrenProceedings of the 15th Participatory Design Conference: Full Papers - Volume 110.1145/3210586.3210602(1-12)Online publication date: 20-Aug-2018
  • (2014)Ethics in health promoting PDProceedings of the 13th Participatory Design Conference: Research Papers - Volume 110.1145/2661435.2661449(91-100)Online publication date: 6-Oct-2014
  • (2014)Collaborative futuring with and by makersCoDesign10.1080/15710882.2014.98393710:3-4(209-228)Online publication date: 3-Dec-2014

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cover image ACM Other conferences
PDC '10: Proceedings of the 11th Biennial Participatory Design Conference
November 2010
314 pages
ISBN:9781450301312
DOI:10.1145/1900441
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Sponsors

  • DE: Digital Eskimo
  • UTS-HCTDRS: The UTS Human Centred Technology Design Research Strength
  • University of Technology Sydney
  • Roskilde University
  • SIGCHI-Australia: ACM SIGCHI Australia
  • Zumio: Zumio

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 29 November 2010

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Author Tags

  1. healthcare
  2. innovation
  3. lead user innovation
  4. market segmentation
  5. new product development
  6. participatory design
  7. segmentation of users

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PDC '10
Sponsor:
  • DE
  • UTS-HCTDRS
  • SIGCHI-Australia
  • Zumio
PDC '10: The 11th Biennial Participatory Design Conference
November 29 - December 3, 2010
Sydney, Australia

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Overall Acceptance Rate 49 of 289 submissions, 17%

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Cited By

View all
  • (2018)The roles of adult-participants in the back- and frontstage work of participatory design processes involving childrenProceedings of the 15th Participatory Design Conference: Full Papers - Volume 110.1145/3210586.3210602(1-12)Online publication date: 20-Aug-2018
  • (2014)Ethics in health promoting PDProceedings of the 13th Participatory Design Conference: Research Papers - Volume 110.1145/2661435.2661449(91-100)Online publication date: 6-Oct-2014
  • (2014)Collaborative futuring with and by makersCoDesign10.1080/15710882.2014.98393710:3-4(209-228)Online publication date: 3-Dec-2014

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