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Design thinking for creation of micro insurance solutions for mobile phones

Published: 29 November 2010 Publication History

Abstract

This paper describes the process and learning of an innovation project conducted by MJV - a Brazilian Consultancy - for an insurance client. It was conducted in a very short time frame and depended on intense exchange between the consultancy team and the insurance professionals. Therefore tools and methods for knowledge exchange and decision making are presented.

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PDC '10: Proceedings of the 11th Biennial Participatory Design Conference
November 2010
314 pages
ISBN:9781450301312
DOI:10.1145/1900441
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Sponsors

  • DE: Digital Eskimo
  • UTS-HCTDRS: The UTS Human Centred Technology Design Research Strength
  • University of Technology Sydney
  • Roskilde University
  • SIGCHI-Australia: ACM SIGCHI Australia
  • Zumio: Zumio

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 29 November 2010

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Author Tags

  1. co-creation tools
  2. participatory design
  3. research synthesis

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  • Research-article

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PDC '10
Sponsor:
  • DE
  • UTS-HCTDRS
  • SIGCHI-Australia
  • Zumio
PDC '10: The 11th Biennial Participatory Design Conference
November 29 - December 3, 2010
Sydney, Australia

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Overall Acceptance Rate 49 of 289 submissions, 17%

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