Xiantao Chen
ABSTRACT
Mobile services increasingly play important roles in everyday life Designing novel concepts for mobile service is facing several challenges in ideation methodology. This paper presents a mixed ideation approach that combines the improved brainstorming and in-situ role playing for exploring new mobile service concept. Based on the proposed ideation approach, designers can come up with ideas in a traditional way and enrich and polish them by using role playing as a way of involving users. A design case is presented in detail using the mixed ideation approach. Not only the design case shows in detail how the proposed approach is utilized but also the presented design results show its effectiveness.
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Index Terms
- Designing for mobility: using a mixed ideation approach for mobile service concept
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