research-article

What drives customization?: control or identity?

Authors:

Sampada Marathe,

S. Shyam SundarAuthors Info & Claims

CHI '11: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

Pages 781 - 790

https://doi.org/10.1145/1978942.1979056

Published: 07 May 2011 Publication History

Abstract

Customization - an attribute that lets users take control and make changes to the presentation and functionality of the interface - is becoming a hallmark of today's interactive media devices. What do users experience when they change interface aspects like fonts and colors, skins on mobile phones, speed dial numbers, privacy settings on social networks and different command menus in software? Do they feel in control? Do they see the customized interface as a reflection of who they are? More importantly, is the feeling of being in control a major driver of usage, or does sense of identity - a personal connection with the interface - prove more vital? This paper discusses the psychology of customization, reports an empirical user study designed to explore the relationship between customization, sense of control, and sense of identity, and outlines implications for design of customizable interfaces based on the findings.

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Aliev R(2024)Interface as a Mirror: Reflexivity of the Individual and the CollectiveФилософия и культура10.7256/2454-0757.2024.3.70212(82-97)Online publication date: Mar-2024
https://doi.org/10.7256/2454-0757.2024.3.70212
Adedayo OAle AYahaya-Loko NAdekunle V(2024)Evaluation of location of cosmetic customization in public buildings in South-West NigeriaJournal of Engineering and Applied Science10.1186/s44147-023-00330-571:1Online publication date: 19-Jan-2024
https://doi.org/10.1186/s44147-023-00330-5
Snyder ESundar SLee J(2024)Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy CustomizationJournal of Interactive Marketing10.1177/10949968241261301Online publication date: 1-Aug-2024
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Index Terms

What drives customization?: control or identity?
1. Human-centered computing
  1. Human computer interaction (HCI)

Index terms have been assigned to the content through auto-classification.

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cover image ACM Conferences

CHI '11: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

May 2011

3530 pages

ISBN:9781450302289

DOI:10.1145/1978942

General Chair:
Desney Tan
Microsoft Research
,
Program Chairs:
Geraldine Fitzpatrick
Vienna University of Technology
,
Carl Gutwin
University of Saskatchewan
,
Bo Begole
PARC
,
Wendy A. Kellogg
IBM Research

Copyright © 2011 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 07 May 2011

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CHI '11 Paper Acceptance Rate 410 of 1,532 submissions, 27%;

Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

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Cited By

Aliev R(2024)Interface as a Mirror: Reflexivity of the Individual and the CollectiveФилософия и культура10.7256/2454-0757.2024.3.70212(82-97)Online publication date: Mar-2024
https://doi.org/10.7256/2454-0757.2024.3.70212
Adedayo OAle AYahaya-Loko NAdekunle V(2024)Evaluation of location of cosmetic customization in public buildings in South-West NigeriaJournal of Engineering and Applied Science10.1186/s44147-023-00330-571:1Online publication date: 19-Jan-2024
https://doi.org/10.1186/s44147-023-00330-5
Snyder ESundar SLee J(2024)Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy CustomizationJournal of Interactive Marketing10.1177/10949968241261301Online publication date: 1-Aug-2024
https://doi.org/10.1177/10949968241261301
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https://dl.acm.org/doi/10.1145/3686985
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Long TGero KChilton L(2024)Not Just Novelty: A Longitudinal Study on Utility and Customization of an AI WorkflowProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3661587(782-803)Online publication date: 1-Jul-2024
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Lakhdhir S(2024)Creating Positive Social Experiences Through the Design of Custom WearablesExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3638190(1-7)Online publication date: 11-May-2024
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Zhang MBandara A(2024)Understanding Pedestrians’ Perception of Safety and Safe Mobility PracticesProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642896(1-17)Online publication date: 11-May-2024
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Lakier MVogel D(2024)Digital Knick-Knacks: Standalone Audiovisual Digital Possessions or Embellishments in Digital EnvironmentsProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642695(1-17)Online publication date: 11-May-2024
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Moon ABos M(2024)The Illusion of Increased Customization: Framing Choices as a Creative Process Increases Perceived CustomizationProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642655(1-12)Online publication date: 11-May-2024
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