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Measuring the effectiveness of social media on an innovation process

Published: 07 May 2011 Publication History

Abstract

Incorporating social media into the Enterprise is a key opportunity as well as critical challenge facing many organizations today. Tantamount in decision-making about social media implementation is the question of 'value'. Our research examines the deployment of an online innovation management platform to execute an annual research and development proposal competition over two cycles of usage. Our findings suggest strategies for monitoring and measuring the effectiveness of social media's impact to an existing innovation process within the context of a business strategy.

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    cover image ACM Conferences
    CHI EA '11: CHI '11 Extended Abstracts on Human Factors in Computing Systems
    May 2011
    2554 pages
    ISBN:9781450302685
    DOI:10.1145/1979742

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    New York, NY, United States

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    Published: 07 May 2011

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    Author Tags

    1. collective intelligence
    2. innovation management
    3. innovation management platform
    4. measuring business value
    5. open innovation

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    • (2020)Business Open Big Data Analytics to Support Innovative Leadership and Management Decision in CanadaBusiness Ethics and Leadership10.21272/bel.4(2).56-74.20204:2(56-74)Online publication date: 2020
    • (2020)Beyond the ISM code: a conceptual proposal for an integrated system within the Seven C’s approachMaritime Policy & Management10.1080/03088839.2020.1770884(354-377)Online publication date: 10-Jun-2020
    • (2019)Employee engagement in generating ideas on internal social mediaCorporate Communications: An International Journal10.1108/CCIJ-03-2019-0024ahead-of-print:ahead-of-printOnline publication date: 6-Dec-2019
    • (2019)Merging social computing with content: a proposal of a new film platform, AvidsBehaviour & Information Technology10.1080/0144929X.2019.164122739:10(1039-1061)Online publication date: 16-Jul-2019
    • (2017)The Challenge of Enterprise Social Networking (Non-)Use at WorkProceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing10.1145/2998181.2998309(978-994)Online publication date: 25-Feb-2017
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    • (2016)Team Boundary Spanning: Strategic Implications for the Implementation and use of Enterprise Social MediaJournal of Information Technology10.1057/jit.2016.1231:2(207-225)Online publication date: 1-Jun-2016
    • (2016)A process-based framework of using social media to support innovation processInformation Technology and Management10.1007/s10799-015-0236-217:3(263-277)Online publication date: 1-Sep-2016
    • (2015)Measuring the crowdProceedings of the 11th International Symposium on Open Collaboration10.1145/2788993.2789841(1-10)Online publication date: 19-Aug-2015
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