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Web personalization by assimilating usage data and semantics expressed in ontology terms

Published: 25 February 2011 Publication History

Abstract

The glitch of providing recommendations to the visitors of a web site has received a significant amount of attention in recent years. To address this requirement, web sites provide personalized recommendations to the end users. When a personalization system relies solely on usage-based results, however, valuable information conceptually related to what is finally recommended may be missed. Moreover, the structural properties of the web site are often disregarded. So such a personalization system is required that integrates usage data with content semantics, expressed in ontology terms, in order to compute semantically enhanced navigational patterns and effectively generate useful recommendations.
In this paper we propose novel techniques that use the content semantics and the structural properties of a web site in order to improve the effectiveness of web personalization. We aim to present SWP (Semantic Web Personalization), a personalization system that integrates usage data with content semantics, expressed in ontology terms, in order to compute semantically enhanced navigational patterns and effectively generate useful recommendations.

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Mobasher, B., Dai, H., Luo, et al. J. 2000. Discovery of Aggregate Usage Profiles for Web Personalization, in Proceedings of 2nd WEBKDD Workshop, Boston.
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      cover image ACM Other conferences
      ICWET '11: Proceedings of the International Conference & Workshop on Emerging Trends in Technology
      February 2011
      1385 pages
      ISBN:9781450304498
      DOI:10.1145/1980022
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Published: 25 February 2011

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      Author Tags

      1. concept log
      2. ontology
      3. symantec web
      4. web personalization
      5. web usage mining

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