research-article

Experiences using social networks in Spanish public administrations

Authors:

J. Ignacio Criado,

Yolanda E-Martín,

David CamachoAuthors Info & Claims

WIMS '11: Proceedings of the International Conference on Web Intelligence, Mining and Semantics

Article No.: 66, Pages 1 - 5

https://doi.org/10.1145/1988688.1988765

Published: 25 May 2011 Publication History

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Abstract

Public administrations are developing several mechanisms to increase the reception level or the impact of the information that they communicate (i.e public policy-making or public service delivery) using for this, marketing techniques. Therefore, we may consider the concept of marketing in the public sector as the process of identifying the needs of a target audience to try to meet them, taking into account at the same time the objectives of the organization and the society. This paper aims to address this reality, regarding to the new opportunities resulting in the use of the Internet. Therefore, the purpose of this paper is to analyze how the public administrations are using Internet and, above all, the tools associated with social networks, to carry out the marketing process of their policies and public services. This study shows several experiencies to integrate the citizenry within a more collaborative information process.

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Cited By

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Valle-Cruz DSandoval-Almazán RC. C(2016)Public Works and InfrastructureProceedings of the 17th International Digital Government Research Conference on Digital Government Research10.1145/2912160.2912231(525-526)Online publication date: 8-Jun-2016
https://dl.acm.org/doi/10.1145/2912160.2912231
Criado JRojas-Martín F(2015)Estrategias y realidades en la difusión de las redes sociales en las administraciones públicas. Análisis desde una perspectiva institucionalistaInnovar10.15446/innovar.v25n57.5032625:57(45-62)Online publication date: 1-Jul-2015
https://doi.org/10.15446/innovar.v25n57.50326
Criado JRojas-Martín F(2013)Social Media and Public Administration in SpainE-Government Success around the World10.4018/978-1-4666-4173-0.ch014(276-298)Online publication date: 2013
https://doi.org/10.4018/978-1-4666-4173-0.ch014

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Experiences using social networks in Spanish public administrations

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WIMS '11: Proceedings of the International Conference on Web Intelligence, Mining and Semantics

May 2011

563 pages

ISBN:9781450301480

DOI:10.1145/1988688

Program Chair:
Rajendra Akerkar
Western Norway Research Institute, Norway

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 25 May 2011

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Regional Government of Murcia
Regional Government of Madrid
Ministerio de Economía y Competitividad
Junta de Comunidades de Castilla-La Mancha

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WIMS '11

WIMS '11: International Conference on Web Intelligence, Mining

May 25 - 27, 2011

Sogndal, Norway

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Valle-Cruz DSandoval-Almazán RC. C(2016)Public Works and InfrastructureProceedings of the 17th International Digital Government Research Conference on Digital Government Research10.1145/2912160.2912231(525-526)Online publication date: 8-Jun-2016
https://dl.acm.org/doi/10.1145/2912160.2912231
Criado JRojas-Martín F(2015)Estrategias y realidades en la difusión de las redes sociales en las administraciones públicas. Análisis desde una perspectiva institucionalistaInnovar10.15446/innovar.v25n57.5032625:57(45-62)Online publication date: 1-Jul-2015
https://doi.org/10.15446/innovar.v25n57.50326
Criado JRojas-Martín F(2013)Social Media and Public Administration in SpainE-Government Success around the World10.4018/978-1-4666-4173-0.ch014(276-298)Online publication date: 2013
https://doi.org/10.4018/978-1-4666-4173-0.ch014

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Analysis of knowledge management experiences in spanish public administration

Public Works and Infrastructure: Improvement Initiative for Federal Government in Mexico

Using E-Government to Reinforce Government–Citizen Relationships

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