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Demo: a system for aligning advertisement delivery with cellular basestation overloads

Published: 28 June 2011 Publication History

Abstract

We demonstrate OPAL [2]- a system for opportunistically aligning advertisement delivery with basestation overload periods, which reduces the total number of times network service is unavailable to users. This system is motivated by two trends: Firstly, as networks get dominated by non-elastic traffic such as video, overload management using admission control will be imminent, thereby exposing network unavailability to users. Secondly, as mobile advertising is rapidly growing, mobile network operators are increasingly interested in leveraging its huge revenue potential, and are also better equipped than any other entity in reaching the users.

References

[1]
Picochip femtocell solutions. http://www.picochip.com/.
[2]
R. Kokku, R. Mahindra, S. Rangarajan, and H. Zhang. Opportunistic Alignment of Advertisement Delivery with Cellular Basestation Overloads. In ACM MobiSys., June.
[3]
R. Kokku, R. Mahindra, H. Zhang, and S. Rangarajan. NVS: A Virtualization Substrate for WiMAX Networks. In ACM MobiCom., Sept 2010.

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  1. Demo: a system for aligning advertisement delivery with cellular basestation overloads

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      cover image ACM Conferences
      MobiSys '11: Proceedings of the 9th international conference on Mobile systems, applications, and services
      June 2011
      430 pages
      ISBN:9781450306430
      DOI:10.1145/1999995

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      Association for Computing Machinery

      New York, NY, United States

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      Published: 28 June 2011

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      1. advertisement scheduling
      2. overload management

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