The power of analysis and data

Caesars Entertainment, the largest provider of branded casino entertainment, captures a wealth of data for 40 million+ customers through its Total Rewards program. In-depth data analysis has helped Caesars weather the economic downturn by prioritizing marketing spend, expense savings targets and identifying new revenue opportunities. This talk will describe how closed-loop marketing, state-of-the-art user segmentation, and ongoing experimentation via test and control groups have enabled Caesars Entertainment to achieve all-time high customer satisfaction scores and outperform the competition in a challenging economic climate. The lessons learned are generic and apply across multiple industries. Insights will also be provided on the next wave of challenges to be answered analytically.