Adoption versus use diffusion of iDTV in flanders - personalized television content as a tool to cross the chasm?
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- Adoption versus use diffusion of iDTV in flanders - personalized television content as a tool to cross the chasm?
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Adoption versus use diffusion of iDTV in flanders: personalized television content as a tool to cross the chasm?
EuroITV '10: Proceedings of the 8th European Conference on Interactive TV and VideoDigital television was introduced to the Belgian market in the summer of 2005. Compared to other European countries, this was fairly late. In the end of 2009, we have reached the 50% penetration threshold of digital television households. Considering ...
The promises of iDTV: Between push marketing and consumer needs
In this article, we discuss the push and pull dynamics of the introduction of interactive digital television and the discrepancy between promised and actual practices as experienced by the audience. Our analysis is based on a case study of iDTV in ...
The promises of iDTV: between push marketing and consumer needs
EuroITV '09: Proceedings of the 7th European Conference on Interactive TV and VideoIn this paper, we discuss the push and pull dynamics of the introduction of interactive digital television and the discrepancy between promised and actual practices as lived by the audience. Our analysis is based on a case study of iDTV in Flanders in ...
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Association for Computing Machinery
New York, NY, United States
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