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Item popularity and recommendation accuracy

Published:23 October 2011Publication History

ABSTRACT

Recommendations from the long tail of the popularity distribution of items are generally considered to be particularly valuable. On the other hand, recommendation accuracy tends to decrease towards the long tail. In this paper, we quantitatively examine this trade-off between item popularity and recommendation accuracy. To this end, we assume that there is a selection bias towards popular items in the available data. This allows us to define a new accuracy measure that can be gradually tuned towards the long tail. We show that, under this assumption, this measure has the desirable property of providing nearly unbiased estimates concerning recommendation accuracy. In turn, this also motivates a refinement for training collaborative-filtering approaches. In various experiments with real-world data, including a user study, empirical evidence suggests that only a small, if any, bias of the recommendations towards less popular items is appreciated by users.

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    • Published in

      cover image ACM Conferences
      RecSys '11: Proceedings of the fifth ACM conference on Recommender systems
      October 2011
      414 pages
      ISBN:9781450306836
      DOI:10.1145/2043932

      Copyright © 2011 ACM

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      Publication History

      • Published: 23 October 2011

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