skip to main content
10.1145/2063576.2064012acmconferencesArticle/Chapter ViewAbstractPublication PagescikmConference Proceedingsconference-collections
demonstration

Marco Polo: a system for brand-based shopping and exploration

Published: 24 October 2011 Publication History

Abstract

In today's world, brand based shopping is popular especially in product lines like clothing and shoes, appliances, and electronics. Because of the importance of brands while shopping, it has become important for online shopping portals to consider brand loyalty and brand preferences of users. In this paper, we describe a system designed for brand-based shopping and exploration. The system is built by analyzing a large query set consisting of 115M queries from eBay.com -- a vibrant marketplace with more than 95M active users. The system allows brand-pivoted exploration of inventory. It allows exploration and purchase of substitute branded goods (e.g. Sony camcorder for Canon camcorder) and complementary branded merchandise (e.g. Lego castle set for Lego train station set).

References

[1]
Parikh N., Sundaresan N. Inferring Semantic Query Relations from Collective User Behavior. CIKM 2008, Napa CA, Pages 349--358.
[2]
Chaudhari A., Holbrook M. The chain of effects from brand trust and brand effect to brand performance: The role of brand loyalty. Journal of Marketing, 65:81--93, 2001.
[3]
Weeds J., Weir D., McCarthy D. Characterizing measures of Lexical Distributional Similarity. COLING 2004, Pages 1015--1021.
[4]
Al Hasan M., Parikh N., Singh G., Sundaresan N. Query suggestion for E-commerce sites. WSDM 2011. 765--774.

Recommendations

Comments

Information & Contributors

Information

Published In

cover image ACM Conferences
CIKM '11: Proceedings of the 20th ACM international conference on Information and knowledge management
October 2011
2712 pages
ISBN:9781450307178
DOI:10.1145/2063576
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Sponsors

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 24 October 2011

Permissions

Request permissions for this article.

Check for updates

Author Tags

  1. brand based shopping
  2. eCommerce
  3. query log mining
  4. recommender systems

Qualifiers

  • Demonstration

Conference

CIKM '11
Sponsor:

Acceptance Rates

Overall Acceptance Rate 1,861 of 8,427 submissions, 22%

Upcoming Conference

CIKM '25

Contributors

Other Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

  • 0
    Total Citations
  • 247
    Total Downloads
  • Downloads (Last 12 months)1
  • Downloads (Last 6 weeks)0
Reflects downloads up to 17 Jan 2025

Other Metrics

Citations

View Options

Login options

View options

PDF

View or Download as a PDF file.

PDF

eReader

View online with eReader.

eReader

Media

Figures

Other

Tables

Share

Share

Share this Publication link

Share on social media