Dominika Potuzakova
ABSTRACT
There are many businesses on the market that cannot clearly see the strategic value of industrial design. Managers often see designers as a separate concern in a developmental process, namely to give a product or system a final look and shape. In this paper we would like to change this view, and stress that industrial design is of strategic value to companies, and should be implemented early and throughout the whole developmental process. The strategic value of industrial design is presented here as a capacity that creates and sustains a symbiotic relationship between business and society. By presenting this strategic capacity of design in a diagram and further explaining the various implications in the text we intend to promote the view of industrial design as a central capacity of innovation in business.
- Bohemia, E. (2002). Designer as integrator: Reality or rhetoric? The Design Journal, 5 (2), 23--34.Google Scholar
Cross Ref
- Verganti R., Design-Driven Innovation, Harvard Business Press (2009).Google Scholar
- Karjalainen, T. (2007). It looks like a Toyota: Educational Approaches to Designing for Visual Brand Recognition. International Journal of Design (1) 67--80 (67)Google Scholar
- Gornick, N. (2006). Convergence: New management imperatives and their effect on design activity, Design Management Review, 12, 10--14.Google Scholar
- Endless innovation: the role of industrial design in maintaining the relationship between business & society
Recommendations
Business Incubation Initiatives' Impacts on Entrepreneurs and SMEs
Business incubation (BI) is a strategic tool that helps a country to grow its entrepreneurial base and reduce the high mortality rate of SMEs. Kingdom of Eswatini adopted the business incubation initiatives to promote entrepreneurship and SME ...
Business Analytics/Business Intelligence and IT Infrastructure: Impact on Organizational Agility
This is an empirical research investigating the impact of business analytics (BA) and business intelligence (BI) use, IT infrastructure flexibility, and their interactions on organizational agility. Synthesizing the systems theory and awareness-...
Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators
Research on exploration and exploitation is burgeoning, yet our understanding of the antecedents and consequences of both activities remains rather unclear. We advance the growing body of literature by focusing on the apparent differences of exploration ...
Comments