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Studying the appearance and effect of creativity within the the latter stages of the product development process

Published:19 October 2011Publication History

ABSTRACT

This paper presents a framework and coding scheme for identifying creative design approaches, particularly towards the end of the design process. These were evaluated using five undergraduate students over a 22 week individual project. The designers either followed a routine approach (using well-understood schemes), an opportunistic approach (developing creative results through changes in how they apply the available variables to the task), or an astute approach (developing creative results by changing the variables themselves). The coding scheme allows greater understanding of the creative design process, which will then be used to improve support for designers, to the benefit of their working style and project.

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  • Published in

    cover image ACM Other conferences
    DESIRE '11: Procedings of the Second Conference on Creativity and Innovation in Design
    October 2011
    358 pages
    ISBN:9781450307543
    DOI:10.1145/2079216

    Copyright © 2011 ACM

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    Publication History

    • Published: 19 October 2011

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