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Strategic information diffusion through online social networks

Published: 26 October 2011 Publication History

Abstract

The emergence of online social network platforms enable users to exchange and diffuse information in a more complex way. Different from being just a relay as in traditional diffusion systems, online social network users can even append their ideas on the original message and share to other people when they decide to join the diffusion process. As a result, the users may interact in a different way resulting in a diffusion process different from traditional ones. In this paper, we first collect the data from twitter and observe the diffusion process. Then a graphical game model is introduced to analyze the diffusion system. In our model, we find the Nash equilibrium solutions and discover that users with higher valuation to the original information are welling to make more effort to enrich it. Besides, there are more users choose to join than traditional diffusion schemes. Finally, we apply our model to Twitter social network and find that the official "retweet" wedget decreases the number of contributors but increases the number of participants.

References

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A. Galeotti, S. Goyal, M. O. Jackson, F. Vega-Redondo, and L. Yariv. Network Games. Review of Economic Studies, 77:218--244, 2010.
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A. Goyal, F. Bonchi, and L. V. S. Lakshmanan. Learning influence probabilities in social networks. In Proceedings of the third ACM international conference on Web search and data mining, pages 241--250, 2010.
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J. Hirshleifer. From Weakest-Link to Best-Shot: The Voluntary Provision of Public Goods. Public Choice, pages 371--386, 1983.
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M. O. Jackson and L. Yariv. Diffusion on Social Networks. PET LAGV Conferences, 2005.
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M. J. Kearns, M. L. Littman, and S. P. Singh. Graphical Models for Game Theory. Proceedings of the 17th Conference in Uncertainty in Artificial Intelligence, 2001.
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D. Krackhardt. Cognitive Social Structures. Social Networks, 1987.
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H. P. Young. The Diffusion of Innovations in Social Networks. In The Economy as a Complex Evolving System, 2003.

Cited By

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  • (2023)Components of Information Diffusion and Its Models in Online Social Networks; a Comparative StudyAdvances in Data Science and Computing Technologies10.1007/978-981-99-3656-4_20(199-206)Online publication date: 30-Sep-2023
  • (2022)Exploiting Game Theory Strategy and Artificial Intelligent to Analyze Social Networks: A Comprehensive Survey2022 17th International Workshop on Semantic and Social Media Adaptation & Personalization (SMAP)10.1109/SMAP56125.2022.9941773(1-6)Online publication date: 3-Nov-2022

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  1. Strategic information diffusion through online social networks

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    cover image ACM Other conferences
    ISABEL '11: Proceedings of the 4th International Symposium on Applied Sciences in Biomedical and Communication Technologies
    October 2011
    949 pages
    ISBN:9781450309134
    DOI:10.1145/2093698
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

    Sponsors

    • Universitat Pompeu Fabra
    • IEEE
    • Technical University of Catalonia Spain: Technical University of Catalonia (UPC), Spain
    • River Publishers: River Publishers
    • CTTC: Technological Center for Telecommunications of Catalonia
    • CTIF: Kyranova Ltd, Center for TeleInFrastruktur

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 26 October 2011

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    Author Tags

    1. Twitter
    2. game theory
    3. graphical game
    4. information diffusion
    5. social network

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    ISABEL '11
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    • Technical University of Catalonia Spain
    • River Publishers
    • CTTC
    • CTIF

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    Cited By

    View all
    • (2023)Components of Information Diffusion and Its Models in Online Social Networks; a Comparative StudyAdvances in Data Science and Computing Technologies10.1007/978-981-99-3656-4_20(199-206)Online publication date: 30-Sep-2023
    • (2022)Exploiting Game Theory Strategy and Artificial Intelligent to Analyze Social Networks: A Comprehensive Survey2022 17th International Workshop on Semantic and Social Media Adaptation & Personalization (SMAP)10.1109/SMAP56125.2022.9941773(1-6)Online publication date: 3-Nov-2022

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